ASG Security’s Joe Nuccio Sees 2G Conversions Among Many 2015 Upsides

ASG Security’s Joe Nuccio discusses the issues he thinks most affect the overall security industry and more.

The January edition of SSI includes our annual industry forecast as a cornerstone of our special 2015 Industry Forecast Issue. For the piece, I interviewed more than 20 of the industry’s most knowledgeable market analysts, business experts, security dealers, systems integrators, supplier representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate blog posts.

Featured in this installment: Joe Nuccio, president & CEO, ASG Security

What do you expect to be the major security technology and market shifts for 2015?

Joe Nuccio: The opportunity that really excites me the most is the Internet of Things. The potential to add a vast array of new devices and services to the connected home and business is limitless and our industry is fortunate that the security system is now generally accepted as the hub for controlling this ecosystem.

RELATED: Guilbeau Says Good Things Ahead for Those Embracing Change in 2015

This will be a great growth opportunity for traditional security companies for years to come. The new entrants into our business are big and powerful enough to redefine the security business as we have known it and we need to understand this and then work to make sure consumers understand the difference. Traditional companies need to focus on their core skillsets, which are life safety and security, with all the other enhancements around this.

What type of year in 2015 are you anticipating?

Nuccio: There is a manufacturers’ gadget boon right now. All providers should experience good growth and good revenues. However, I believe there will have to be some consolidation as demand continues to reduce cost structures to stay competitive. For dealers and integrators, the continued fight for relevancy is something that we cannot take for granted. 

What is something that might surprise security professionals?

Nuccio: A pleasant surprise will be that in the forthcoming the 2G conversion, there will be very good opportunities to use this period of change to upsell and increase the level of service and revenues across our customer bases. Companies need to prepare and budget for this as we enter the year ahead. It is going to be an interesting and a development year for the security industry. Also, look for video verification to have standards put around it and the bar will eventually get raised as this becomes a standard at some point.

RELATED: Ginsburg Sees 2015 Good Gains Coming From Home Controls Business

What is one of the industry most pressing issues that may not get resolved?

Nuccio: It’s becoming harder and harder to find, develop and retain good people in sales and operations in the security industry because everybody, including the new entrants, are all looking for the same type of employee. This has become a crisis of human capital that we have to contend with. 

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About the Author


Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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