Best of the Best: HS Technology Courts ‘Customers for Life’
HS Technology Group avoids focusing its marketing efforts on singular products based on price, but rather integrated solutions that enable the fi rm to develop working relationships over longer periods of time.
Usually Jacks of all trades are masters of none, but quite the opposite is true for Pikesville, Md.-based HS Technology Group.
The firm has diversified across commercial, residential, new construction, electrical and design divisions. It’s impeccable balance of technical, business and people skills allowed it to capture 2012 SSI Installer of the Year (small to midsize company, >150 employees).
“For us, it’s all about the relationships you establish and we work very hard to maintain them,” says Mark “Big Poppy” Recene, vice president, sales and marketing. “We employ a full-time business development manager who visits new and existing trade partners on a daily basis. These partners range from general contractors, electrical contractors, architectural firms and more.”
HS Technology’s customer service features live operators as opposed to an automated attendant, often resolving issues via phone and remote access, and Customers for Life loyalty program.
Its alarm management practices include emphasizing installer/user training, and implementing enhanced call verification (ECV) and GSM cellular technology on new installations. The firm keeps its associates motivated with many internal events, as well as charitable initiatives.
HS is also active with several industry groups.
“HS Technology is always looking for new and different ways to contribute to the community,” says President Stuart Forchheimer. “We tend to look for opportunities that focus around children; however, we donate to others that we feel would benefit from our services as well.”
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About the Author
Scott Goldfine, Editor-in-Chief and Associate Publisher
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.
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