Brinks Home Inks Contract With Leading ADT Dealer Armor Security

Armor Security becomes the exclusive development dealer that will help train other dealers in its proprietary marketing and sales approach.

DALLAS — Brinks Home announces that Armor Home Services (Armor Security), described as a “premier dealer in the smart home security industry,” has joined the Brinks Home dealer program.

“Serving people and protecting homes is why I started this business,” says Jonathan Willis, founder of Armor Security. “The peace of mind we provide customers has never been more valuable. By partnering with the Brinks Home team, Armor will be able to deliver on that promise as well as grow our business.”

The move is also said to be designed to better serve Armor Security’s employees by offering more opportunities for growth.

“We are thrilled to announce our partnership with Armor,” says Wade Gibson, senior vice president, network sales, Brinks Home. “We have built the best dealer program in the industry, and we look forward to welcoming Armor to our growing list of high-performing dealers.”

Armor Security was founded in 2015 by security industry veterans that started with ADT in the mid-1990s and early 2000s. Based in Mesa, Ariz., the company serves new homeowners and other customers across the United States.

As part of Armor Security’s new partnership with Brinks Home, Armor will be the exclusive development dealer who will help train other dealers in its proprietary marketing and sales approach, which targets high-credit, long-lasting customers with premium smart home packages.

No further details of the agreement were provided in the announcement.

The new agreement is said to be part of continuing efforts by Brinks Home to grow its dealer network with an innovative and customized partnership-based approach. The company, based here, provides services to more than 950,000 residential and commercial customers as one of the nation’s largest networks of independent authorized dealers and agents.

Brinks Home provides professionally installed products and support to customers in the U.S., Canada and Puerto Rico, as well as direct-to-consumer sales of DIY wares.

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