ConnectWise Unveils ‘IT Nation’ Brand for Consolidated Learning Events

The IT Nation branding is said to provide improved learning and connecting experiences for tech teams and IT solution providers.

TAMPA, Fla. — ConnectWise is consolidating its conferences, networking and training events under the newly created IT Nation brand.

Uniting the company’s various educational and partnership offerings under a single brand, along with expanding its team of community partners, will provide improved learning and connecting experiences for tech teams and IT solution providers, according to an announcement.

“One differentiating factor of ConnectWise over the past three decades is our whole-hearted embrace of partner collaboration and learning,” states ConnectWise  CEO Arnie Bellini. “Our partners and solution providers around the globe have enthusiastically set the industry standard when it comes to creating a community — The IT Nation of technology lovers and innovators — where a generous spirit of sharing and support allows them to learn from each other and grow professionally and personally.”

Following are the new names for individual events and groups:

  • IT Nation Connect is ConnectWise’s premier thought leadership conference. The annual conference provides three days of speakers, sessions and networking focused on business best practices, thought leadership and growth. The event is held each November and is open to everyone, including ConnectWise competitors.
  • Formerly known as Automation Nation, IT Nation Explore is held each June. This solutions-focused conference delivers three days of product training and networking with IT experts across the full range of the ConnectWise platform and ecosystem.
  • IT Nation Share is the new name for the ConnectWise User Groups. These regional gatherings around the globe give partners and prospective partners a complimentary opportunity to connect, collaborate and learn.
  • The HTG Peer Groups Community, which was acquired in January, will be known as IT Nation Evolve. The community is said to foster success for partners and solution providers, both in business and in life, via accountability and facilitated peer-to-peer quarterly meetings.

The IT Nation is far more than just a series of events, Bellini says.

“What we’ve created is a community of IT professionals for IT professionals, no matter where they are in their career path or business journey,” he said.

In addition to evolving the event names, ConnectWise is making significant changes to the team that has responsibility for ensuring the needs of The IT Nation are met.

Taking the helm of the expanded community team is Pete Sorensen, who now serves as vice president of The IT Nation. Sorensen, who joined ConnectWise with the acquisition of HTG, has more than a decade of experience helping IT businesses and their leaders achieve their goals, both personal and professional.

Sorensen states combining the HTG and community team into a single organization will cultivate a higher level of connectedness within the ecosystem and a closer alignment of The IT Nation with other ecosystem partners.

“This organizational revolution, rebranding of key events and renewed focus on thought leadership demonstrates how incredibly committed we are to provide the very best when it comes to training, information and tools,” he says

To learn more about The IT Nation or to register for IT Nation Connect, to be held Nov. 7-9 in Orlando, go here.

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