COPS Monitoring to Host ‘Grow Your Business’ Workshops
The wholesale monitoring provider will combine business best practices with the latest in smart home technology for a series of roadshow-styled presentations.
WILLIAMSTOWN, N.J. — COPS Monitoring, a Lydia Security Monitoring brand, will host a series of “Grow Your Business” (GYB) seminars, featuring alarm industry veteran Ron Bowden.
The free seminars are designed to help security dealers learn how to manage attrition, optimize their teams to meet sales goals, and provide additional exclusive benefits that can help alarm-installing companies grow their business.
“With the competition steadily growing in the alarm industry, it is more important than ever for dealers to have the tools and support they need. Our ‘Grow Your Business’ workshops are part of the Lydia Security brands’ innovative strategy to help alarm dealers succeed in every aspect of their business,” says Jim McMullen, president and COO of COPS Monitoring. “We’ve had such an overwhelming response that we’re taking the GYB seminars on the road to reach dealers in other parts of the country. Dealers walk away with practical information and valuable benefits that can immediately be put into use to create competitive advantages that can make a significant impact on their bottom line.”
Bowden, a former alarm dealer, will share business insights that helped him create 300,000 accounts within a 10-year period. With more than 35 years of industry experience growing alarm companies, Bowden is an integral part of the Lydia Security team at United Central Control (UCC) and dedicates his talents to helping independent alarm dealers reach new heights.
“We’ve received a lot of positive reaction from our GYB seminars,” says Bowden, who serves as director of dealer development. “Dealers tend to leave the seminars energized with new ideas and with the confidence required to tackle challenges with prospecting, sales, sales compensation, customer referrals and managing attrition.”
In addition to expert guidance, the GYB seminars will teach dealers how they can increase sales with lead generation programs and other professional marketing services from My Studio [Pros], the industry’s first national agency dedicated to helping dealers of all sizes successfully grow their business in today’s fast-changing security and smart home automation market.
“Essentially, dealers now have the opportunity to have their own marketing department,” says McMullen. “My Studio [Pros] offers our dealers access to world-class strategic planning and marketing services at an affordable price that would not otherwise be within their reach.”
To round the day off, dealers will also get hands-on experience with the latest in security and smart home automation that will give them the capabilities they need to capitalize on the products and services that are in high demand.
The GYB seminars are currently scheduled for Denver; Boca Raton, Fla.; Salt Lake City; and Williamstown, N.J. More workshops will be added at a later date, according to the company. To learn more or to register, go here.
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