‘Deep Learning’ Dominates SNG’s Deep Discussions

Advanced security data processing and cybersecurity were top attention-getters at the annual Securing New Ground executive conference.

Attending the Security New Ground (SNG) event presented by the Security Industry Association (SIA), which took place Oct. 19-20, is always a good investment in time and travel costs, even with it being in NYC. Attendees always include security industry movers, shakers and thought leaders that are enlightening to engage in dialogue.

Remarkably, everyone was quite candid with their views of where the industry will be in the near future. The great Wayne Gretzky said it best, “A good hockey player plays where the puck is. A great hockey player plays where the puck will be.” This pretty much sums up SNG 2016. So where do you think the puck will be?

READ NEXT: Securing New Ground 2016: A Millennial’s Perspective

NVIDIA’s participation and presentation is the one that most got my attention. The company’s vice president and general manager, Deepu Talla, pictured below, let us know how NVIDIA views “deep learning” facilitated by the core technology of graphics processing units that can make sense of very large amounts of digital pixels at a rate about 100 times faster than today’s traditional methods.

NVIDIA Vice President and General Manager Deepu Talla presented a session at SNG 2016 titled, “How Deep Learning is Changing the Security Industry.”

The implications for IP video data analysis and, yes, even decision making, economically has arrived my friends. While Big Data frightens many, deep learning technologies eat it for breakfast, lunch and dinner. In fact, the more it is fed the more it learns and can add value to businesses. There are currently 1,500 startup companies working on this technology. Buckle your seatbelts!

Cybersecurity was another hot topic at SNG, where it was discussed that an estimated 20% of attacks originate from state-sponsored players. Security equipment manufacturers will be under much greater scrutiny as they should concentrate on “good engineering” and not focus on the term “cybersecurity,” as suggested by Adam Firestone, senior vice president of Secure Channels.

This became immediately relevant when I returned from SNG and Friday morning my email service was not available due to a robust nationwide distributed denial-of-service (DDoS) attack. What would you do if your email and/or cellphone were out of service for three-five days? How would that impact your business?

All the panelists, moderators and speakers provided different perspectives based on their experiences and not just theory. That is the best way not to step on landmines in the future.

READ NEXT: SNG 2016 Revolves Around Interconnected Systems and Security Connections

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

About the Author


Paul C. Boucherle, Certified Protection Professional (CPP) and Certified Sherpa Coach (CSC), is Security Sales & Integration’s “Business Fitness” columnist. A principal of Matterhorn Consulting, he has more than 30 years of diverse security and safety industry experience including UL central station operations, risk-vulnerability assessments, strategic security program design and management of industry convergence challenges. Boucherle has successfully guided top-tier companies in achieving enhanced ROI resulting from improved sales and operational management techniques. He is a charismatic speaker and educator on a wide range of critical topics relating to the security industry of today and an accomplished corporate strategist and marketer whose vision and expertise in business performance have driven notable enterprise growth in the security industry sector.

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Subscribe Today!

Get Our Newsletters