Dynamark Monitoring Launches National Equipment Financing Program
The program allows a residential or business customer the ability to finance their equipment with a fixed, no interest monthly payment for up to 60 months.
Dynamark, a TMA Five Diamond-certified central station, is headquartered in Hagerstown, Md.
HAGERSTOWN, Md. — Dynamark Monitoring has partnered with some of the largest home improvement financing companies in the nation to provide security dealers a consumer equipment financing option for their customers.
The goal of the program is to help dealers expand their business while keeping their own individual brand and identity strong, states Hank Groff, senior vice president of sales and business development, Dynamark.
“Integrators and alarm companies are tired of two things: losing potential customers due to cost, and being forced to sell off their accounts to create working capital,” says Groff. “We are encouraging dealers nationwide to build their own brand with this option.”
Groff explains that this financial option is needed now more than ever due to the big brands’ ability to crush the competition with their little or zero down offers. “The neighborhood alarm dealers and integrators are trying to survive and become an anchor in their community,” he says. “Now, not only will Dynamark offer [TMA] Five Diamond central station monitoring services for our dealers, but a unique financial option that will give local dealers the ability to stand against the big national companies.”
The new Dynamark Equipment Financing Program (EFP) allows a residential or business customer the ability to finance their equipment with a fixed, no interest monthly payment for up to 60 months. Similar to a big box hardware or furniture store, the customer will receive a consumer line of credit to be used with only that dealer.
The credit option allows them to purchase a system for the home or business and add upgrades onto their loan for up to 180 days after the approval.
“At its core the program separates the service provided from the cost of the equipment. Dealers can charge a fair monthly service rate and still provide accessibility and affordability to the customer to get the level of protection they really want,” Groff says. “Now customers will not only feel like they truly own the system, but will be less likely to cancel with a lower monthly payment. It’s a win for everyone.”
Dynamark first beta tested the program in July and August, with a full rollout scheduled for late October.
“We will now open this program, not only to our own dealers, but to all alarm companies and integrators nationwide,” says Dynamark President and CEO Trey Alter. “We are confident companies across America want the opportunities to offer the right system for the customers in their community, with a payment they can afford. We believe it’s the right thing to do for our dealers.”
Dynamark Security Centers, a TMA Five Diamond-certified central station, was founded here in 1975. Along with wholesale central station monitoring, the company offers account purchases, financial loan programs, sales and marketing training, as well as a menu of unique monitoring services.
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