ESX Announces ‘Disruptive’ Keynote Speaker
Best-selling author and President of UnMarketing Scott Stratten will address security professionals with a talk about today’s evolving business climate at ESX 2018.
NASHVILLE — The Electronic Security Expo (ESX) has announced the keynote speaker for its 2018 event. Best-selling author and President of UnMarketing Scott Stratten will address security professionals with a talk about today’s evolving business climate on the ESX Main Stage, Wednesday, June 20, 11:30 a.m.- 12:45 p.m. in Nashville’s Music City Center.
Known as a ‘disruptive marketer,’ ESX says Stratten will force you to rethink everything you know about resonating with customers today.
“Today’s business climate is changing at an unprecedented rate,” says Stratten. “Every week, it seems there is a new strategy, social media site or technology that is a ‘must use’ or a ‘game changer’. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market.”
His presentation, titled “The Age of Disruption: Everything Has Changed and Nothing is Different,” showcases his unconventional approach which has attracted clients including Walmart, Microsoft, IBM, Toyota, Pepsico and Edelman.
At ESX, he will draw on information learned while writing his five best-selling business and marketing books to teach ESXers about the Millennial myth, social media and how customers make buying decisions in a digital world, according to the ESA.
Stratten’s presentation is one of three Main Stage events at ESX intended to educate, energize and inspire audiences to elevate their personal and professional lives. Off the Main Stage, there are four educational tracks for professionals to explore, each filled with peer-led seminars on carefully vetted industry and business topics.
The event also features networking opportunities for attendees to engage with their colleagues and peers, and an expo designed for quality and in-depth conversations.
ESX says because it is open exclusively to electronic security, life safety professionals, including companies that service the connected IoT space for homes and businesses, exhibitors can better target their conversations and guests have more focused and meaningful networking opportunities.
Registration for the event is open and early-bird pricing is in effect for a limited time. Premium Passes, the event’s all-inclusive registration type, are currently priced at $199 for a limited time — to allow companies large and small to invest in the development of their leadership teams. Visit ESXweb.com to register or to learn more.
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