What to Expect at Next Week’s ESX Conference

With the 2014 Electronic Security Expo just around the corner, here is an overview of the five educational seminar tracks that electronic security contractors can attend at the event.

The ESX educational seminar program is divided into five tracks. All courses are approved for ESA National Training School (NTS) continuing education units (CEUs). Following is a highlight of each topical area.

Business Development & Management – A host of sessions will provide owners and managers with numerous ideas and tools to make better decisions when it comes to managing and developing their businesses. Among the topics of discussion: how to structure a company legally and financially; how to develop policies and programs that lead to better business, improved customer retention and higher profitability; and maximizing company value.

Central Station Operations – This track covers key topics from technology to organizational procedures, management techniques and the development of central station operators. Developed over several years by CSAA as part of its annual midyear meeting, the curriculum is geared toward central station managers and lead operators who are being groomed for advancement.

Installation & Service Management – Effective management of installation and service personnel is one of the keys to profitability and customer satisfaction. This track will present pragmatic tips and processes for monitoring the activities that increase productivity and quality, whether it’s installing or servicing alarms, access control, fire alarms or video systems.

Recurring Monthly Revenue – This track will help attendees understand how to maximize and capitalize on RMR, whether it’s tied to traditional alarm monitoring, next-generation monitoring of video and managed access control, as well as service and maintenance contracts.

Sales & Marketing – This track is geared toward helping sales and marketing teams position and market their company, execute results-generating marketing efforts, and how to achieve dramatic sales productivity. Topics include new account acquisition and account retention to techniques for upselling existing customers.

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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