In Depth: GE Interlogix Ushers in Changes With New Name: GE Security

NORTH ST. PAUL, Minn. – The start of the New Year brought a new look for
General Electric’s security division, with a new name and a
new home.

The Interlogix name is now a thing of the past, as GE has changed the name of its security division to GE Security. The name change was introduced to the public during GE Security’s global security meeting in mid-January at Anaheim, Calif.’s Disneyland Hotel.

As part of the change, Ken Boyda, who has served as president and CEO of GE Interlogix, will serve in the same capacity for GE Security. Boyda had been president, CEO and director of Interlogix Inc. when GE acquired it in February 2002.

Jay Pinkert, a spokesman for GE Security, says the change is mostly cosmetic and will be seen by contractors as nothing more than a change of the name on products and in advertisements. “It will not have a material effect on the dealer,” Pinkert said, adding the new GE Security name probably won’t be appearing in advertisements until March or April.

The change is coming about because of a new focus companywide at GE to better focus its product to consumers, according to Pinkert. “GE is changing its whole branding structure to better reflect market-backed realities,” he says. “We’re looking for names that are expressive and descriptive in the marketplace.”

GE Chairman and CEO Jeffrey Immelt announced in December a plan to streamline GE.  As part of that, GE’s 13 businesses have been restructured into 11.

GE Security will be part of GE’s new Infrastructure division, which will include what was the Industrial Systems division.

The name change will also mean a change in addresses, as workers at Interlogix’s longtime headquarters in North St. Paul, Minn. will move about 11 miles northwest to Arden Hills. “We’re just consolidating space,” Pinkert says. The 75,000-square-foot facility once served as the headquarters for dairy product producer Land O’Lakes Inc.

GE purchased Interlogix, the result of a 2000 merger between ITI and SLC Technologies, in early 2002 for $777 million after attempts to merge GE and Honeywell fell through.

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