Zebra Technologies’ RFID Tech Will Track Super Bowl LIV Action

The company will live stream a press conference from Miami on Jan. 29 (3:30-4 p.m. ET) to discuss its collaboration with the NFL.

LINCOLNSHIRE, Ill. — RFID specialist Zebra Technologies Corp. (Nasdaq: ZBRA) will hold a press conference on Jan. 29 to showcase key data collected during the past NFL season, and set the stage for how Super Bowl LIV contestants Kansas City Chiefs and San Francisco 49ers match up for the big game on Feb. 2.

As the Official On-Field Player-Tracking Provider for the NFL, Zebra will be represented by John Pollard, vice president of business development for Zebra Sports. He will take attendees inside the best-in-class player and ball tracking technology behind the NFL’s Next Gen Stats. Matt Swenson, vice president of emerging products and technology for the NFL, will also speak about how the data benefits the league, teams, broadcasters and fans.

This past summer, Zebra inked a renewal of its partnership with the NFL, which extended the company’s role through the 2021 season. To enable the data collection, Zebra attaches RFID tags in player equipment and footballs, transmitting real-time location data to receivers positioned around the stadium that gather metrics such as player speed, distance traveled, orientation and acceleration.

For the 2019-2020 season, Zebra tagged 2,880 players plus all the officials during the pre-season, with nearly 1,700 players tagged during the regular season.

The press conference will be live streamed at Facebook.com/ZebraTechnologiesGlobal on Jan. 29,  3:30 to 4 p.m. ET. It will take place at Super Bowl LIV Media Center in the Miami Beach Convention Center.

As a global leader in location solutions, Zebra provides tracking technology for enterprises of all sizes in healthcare, retail, manufacturing and transportation and logistics. Earlier this month, the company was named a “Leader” for Global Indoor Location Services in the Gartner Magic Quadrant.

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Tagged with: RFID Industry News

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