ASSA ABLOY Acquires Maker of DoorBird

ASSA ABLOY says the acquisition of DoorBird will reinforce its IP door intercom offerings and provide complementary growth opportunities.

STOCKHOLM — The ASSA ABLOY Group has acquired 100% of the shares in Bird Home Automation GmbH, the makers of the DoorBird video doorbell.

ASSA ABLOY says the aim is to further expand and scale the business in the coming years in view of changing market requirements. Terms were not disclosed.

Sascha Keller, CEO of Bird Home Automation, comments, “Having founded DoorBird in 2014 and continuously developed it since then, we have had an incredible journey and built a very successful business. To continue to grow and scale the company, we concluded that it was time to find a new owner to take the company forward and help it thrive in the years to come. ASSA ABLOY emerged as the best candidate to acquire DoorBird. They bring a wealth of technology, resources and capabilities to support the continued success of our business.”

The company says it has the size and scale to further invest in the relevant market sector and further expand the DoorBird brand as part of its smart home and access control offering.

“I look forward to welcoming DoorBird and their employees into the ASSA ABLOY Group. DoorBird is a strategic technological addition to the ASSA ABLOY Group and will reinforce our offering with IP door intercom and provide complementary growth opportunities,” says Nico Delvaux, president and CEO of ASSA ABLOY.

Bird Home Automation develops and manufactures IP-based video door intercoms, access control devices, indoor stations and accessories under the trademark “DoorBird.” The company’s headquarters and production plant are in Berlin, Germany, with a sales office in San Francisco and Jacksonville, Fla.

Being part of the ASSA ABLOY Group offers both companies the opportunity to better serve their customers and develop new opportunities for the future through the complementary capabilities of both companies.

While this deal is sealed, ASSA ABLOY ’s proposed $4.3 billion acquisition of the Hardware and Home Improvement (HHI) division of Spectrum Brands faces a civil antitrust lawsuit filed by the Department of Justice. The lawsuit states the acquisition would give ASSA ABLOY a near-monopoly in premium mechanical door hardware and more than a 50% share in smart locks.

Spectrum Brands’ HHI division includes major brands, such as Kwikset, Baldwin, Weiser, Pfister and National Hardware.

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