GHS Interactive Security Rebrands as Vio Security
The rebranding follows a recapitalization by Arena Investors, which also acquired a majority stake in the smart home security provider.
DALLAS — GHS Interactive Security, based here, announced Monday that private equity firm Arena Investors has recapitalized the company and acquired a majority stake. The company has also assumed a new brand identity, Vio Security, with a focus on becoming a leading provider of smart home and security services.
Terms of the transaction were not disclosed.
“Arena is taking a hands-on approach as a committed equity partner, investing a significant amount of time and capital to support Vio Security’s high growth expansion strategy,” states Scott Gold, managing director, Arena Investors. “We are truly excited to announce the launch of Vio Security and over the next several months will be rolling out new connected smart home products and more competitive pricing plans, all while building out the highest quality digital sales platform and field sales teams.”
As Vio Security, the company is expanding its consumer financing options by adding simple, convenient services for customers to acquire smart home systems for their homes and small businesses, according to the announcement.
“Together with Arena, Vio is well-positioned to compete in the smart home, connected home space. We have replaced our costly dealer-based model and are building out our in-house sales force that will comprise a dedicated team of 200 sales professionals in key markets,” says Vio Security CEO Michael McLeod.”
The company will also utilize new resources to further support its sales staff, such as lead generation, optimized work-flow processes and paid training. “Delivering an excellent customer experience remains our priority as we look toward enhanced growth,” McLeod says.
New York City-based Arena Investors is a $1.4 billion institutional asset manager serving middle-market businesses.
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