NAPCO: As a Service Translates to More RMR for Savvy Security Dealers
The new RMR business as a service model is actively delivering notifications and/or live-view or (shareable) video clips, offering smart easy app control, and communicating with accounts and monitoring stations, digitally and/or cellularly.
Security as a service (SaaS), access control as a service (ACaaS), video as a service (VaaS), etc. — known by any name or tech specialization, the security industry is increasingly transitioning to an “as a service” model vs. a traditional hardware-centric one.
Reflecting today’s consumer tastes and behaviors, the most successful dealers (a.k.a. next-gen end-to-end service providers) offer a host of interactive connected services, enabling accounts to stay in constant contact with their homes or businesses from anywhere.
For example, routinely updating them of all that’s happening there, conveniently controllable via their smart device. Much like getting the scoop from omnipresent social media, here the 24/7 security “news” is provided by the connected/integrated smart system, via smart device on-the-go or online.
The new RMR business as a service model is actively delivering text messages, push notifications and/or live-view or (shareable) video clips, offering smart easy app control, and communicating with our accounts and our monitoring stations, digitally and/or cellularly — the faster the better.
The more marketed the better, these RMR-services are what we use to demonstrate accounts’ ongoing security and our ongoing value. That is an advance from the passive promise for peace-of-mind, like the old days where a system sat seemingly dormant except in a rare emergency.
With broadband, faster cell network connectivity and smarter device technology, integrators/dealers can market an evolving host of account-retaining services, often from their own custom-branded app.
That includes remote control or notifications, seemingly mandatory VaaS and newer, embedded hosted and/or Cloud-based ACaaS offerings. More affordable and right-sized for the mass volume of SMBs, hosting these end users’ access/security/monitored account can avoid onsite hardware hassles, IT networking necessities or deployment delays.
Yet it creates still higher volumes of RMR-earning/revenue opportunities for security pros (all made more palatable/readily adopted during COVID’s remote working conditions).
Author: Judy Jones, Vice President, Marketing, NAPCO Security Technologies
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