New Global Wesco Anixter Brand Name Unveiled

Wesco acquired security-focused distributor Anixter back in 2020. New Wesco Anixter represents united brand name.

New Global Wesco Anixter Brand Name Unveiled

Wesoo acquired Anixter in June 2020. The new brand name will be global.

Distributor Wesco International (NYSE: WCC) has unveiled a new international go-to-market brand identity: Wesco Anixter. The announcement was made at ISE 2023 in Barcelona.

“We are proud to share a new international brand identity that underscores Wesco Anixter’s commitment to innovation and in-country expertise, showcasing the company’s ability to provide customers around the globe with the solutions they need to drive operational efficiency and profitability,” says John Engel, Chairman, President and CEO, Wesco International.

The new international Wesco Anixter brand represents the combined organization across its CALA, EMEA and APAC regions, and underscores the company’s commitment to combine global scale and local expertise to deliver innovative supply chain solutions to customers around the world.

Named to Fortune magazine’s list of the “World’s Most Admired” companies, operating in more than 50 countries, and building on the strong heritage of both the Wesco and Anixter businesses, Wesco Anixter is positioned to provide the scale and resources of a global company with the local knowledge and in-country expertise required to help customers navigate current needs and drive towards long-term goals.

Following the acquisition of Anixter in 2020, the unified company has focused on forging strong, strategic relationships across the globe that can deliver innovation to both customers and suppliers – without interruption. That emphasis has already yielded increased customer service, produced an expanded product and services portfolio, streamlined procurement and support, and enabled faster, more efficient project management and deployment solutions, according to the company.

According to the company, its global team of sales and technical specialists provide exceptional customer support and boast a depth of industry experience spanning construction, manufacturing, electrical, renewables, lighting, communications, security, professional A/V, utility, and broadband, as well as many other industries. In tandem, Wesco Anixter’s in-country expertise and local presence to help integrators.

“For 100 years, Wesco has been on the front lines of the supply chain industry. Change has been the only constant, and yet we’ve remained steadfast in our mission to help our customers navigate emerging market dynamics time and time again. It’s this commitment to service coupled with ever-present ingenuity and hard-earned expertise that has continued to set us apart even as we’ve grown around the globe,” says Engel. “Looking ahead, we remain focused on serving as a reliable, dedicated partner, helping to keep our customer’s businesses running as we strive to become the best tech-enabled supply chain solutions provider in the world.” 

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About the Author


Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]

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