PSA Announces 2024 ISC West Education Track for Security Systems Integrators

PSA sessions at ISC West 2024 include Marketing Mastery, Navigating Challenges, Project Planning and Sales Prospecting.

WESTMINSTER, Colo. –The PSA Network, the world’s largest consortium of professional systems integrators, recently announced the PSA education lineup for ISC West in Las Vegas, scheduled for April 9-12 at The Venetian Expo Convention and Expo Center.

The International Security Conference & Exposition – also known as ISC West – is a comprehensive & converged security trade event in the U.S.

“PSA serves the security systems integrator, and we’ve built the 2024 ISC West education courses with their needs in mind,” said Candice Aragon, chief experience officer at PSA, in the joint announcement. “Our sessions cover a broad range of topics relevant to the PSA member to help them operate and grow their business.

Members of the PSA executive leadership team, PSA committees and other industry experts will lead the courses, the announcement says.

PSA Education at ISC West 2024

The sessions offered include:

Mastering Marketing Outreach for Security Integrators: Strategies for Success
April 9, 10-11 a.m PST
In today’s rapidly evolving security industry, effective marketing is essential for security integrators to stand out, attract clients and build lasting relationships. This dynamic session is designed to equip security professionals with the knowledge and strategies needed to master marketing in the context of security integration.

From leveraging digital platforms to developing campaigns, participants will gain valuable insights to elevate their marketing game and drive business success in the competitive security sector.

Moderator: Candice Aragon, chief experience officer, The PSA Network
Panelists: Marissa Vacek, managing director, Swell Marketing Agency; Taylor Neal, marketing manager, Integrated Protection Services (IPS); John Nemerofsky, COO, Sage Integration

Organizational Structure: Setting Your Organization Up for Success 
April 9, 11:15 a.m.-12:15 p.m. PST
It is critical that security integrators understand the power of a smart organizational structure to effectively build and scale their business. This session will cover the key components of organizational structure, and guidance to ensure success throughout the culture and dynamic of a company.

Additionally, the session dives into leadership for organizational structure, the role of leadership in shaping and maintaining structure and different strategies to reach goals.

Moderator: Brooke N. Erickson, director of learning development, The PSA Network
Panelists: Matt Barnette, president and CEO, The PSA Network; Shaun C. Castillo, president, Pref-Tech; Dee Ann Harn, general manager, RFI

Effective Project Planning within a Team: Maximizing Team Collaboration
April 9, 1-2 p.m. PST
Project planning is crucial for successful project execution. It allows us to set clear objectives, establish timelines, allocate resources and identify potential risks. In the absence of a project manager, collaboration within the team becomes paramount.

Let’s explore some strategies to maximize teams’ ability to project plan effectively, including clearly defined roles and responsibilities; effective meeting facilitation utilizing collaborative tools; defining project objectives and scope; breaking down tasks and setting milestones; establishing timelines and deadlines; identifying risks and mitigation strategies; ensuring accountability and evaluation and monitoring progress and providing feedback.

Moderator: Tracy Larson, president, WeSuite
Panelists: Anson McEachern, program manager, ECD Systems; Deanna VanHout, head of partner program, Paladin Technologies; Tyrone Chambliss, global account manager, Northland Controls

Navigating Challenges in Security Integration: Proven Solution Approaches for Success
April 9, 2:15-3:15 p.m. PST
This session will address critical issues faced by security integrators, offering strategies such as aligning technology with business goals, optimizing workforce and project management and mitigating cybersecurity risks. Attendees will explore insights from real-world examples and best practices, providing a foundational roadmap for success in the dynamic field of security integration.

Moderator: Matt Barnette, president and CEO, The PSA Network
Panelists: Christine Lanning, president, Integrated Security Technologies; Mike Bradley, CEO and founding member, ECD Systems; Jim Lonie, COO, Integrated Security & Communications

Generational Shift in the Workforce: Adapting to the Changing Dynamics
April 9, 3:30-4:30 p.m. PST
The Generational Shift in the Workforce education session is designed to help participants understand and navigate the changing dynamics brought about by the presence of multiple generations in the workplace.

This session aims to provide insights into the characteristics, values, and expectations of different generations, enabling participants to foster collaboration, enhance communication, and create a harmonious work environment that capitalizes on the strengths of each generation. Best practices will be provided.

Moderator: Brooke N. Erickson, director of learning development, The PSA Network
Panelists: Tia M. Eskandari, director of service for Allied Universal Technology Services, Allied Universal; Lori Hudnall, vice president, human resources, Sage Integration; Candice Aragon, chief experience officer, The PSA Network

Sales Prospecting: Techniques and Strategies for Effective Outreach
April 11, 10-11 a.m. PST
The Sales Prospecting education session is designed to equip participants with the knowledge and skills necessary to effectively identify, engage and convert potential customers into qualified leads. This session aims to provide participants with a comprehensive understanding of sales prospecting techniques and strategies, enabling them to maximize their outreach efforts and achieve greater success in generating new business opportunities.

Moderator: Gannon Switzer, vice president of client engagement, Vector Firm
Panelists: Chris Peterson, founder and president, Vector Firm; Pauline Power, sales manager, LONG Building Technologies; Diana Hanna-Bradley, director of strategic accounts, The PSA Network

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