Securepoint Launching Customer-Centric Security Consultancy at NAB

Securepoint will use NAB NY 2023 to discuss customized solutions with new clients as it launches security consulting offering.

NEW YORK — Securepoint, a newly launched security and protection consultant and solutions provider, will be using NAB New York 2023 to “establish themselves as a key player in the broadcast market, both in the U.S. and further afield,” according to the agency announcement.

Combining the experience of CEO Claudia Haase, chief security officer John Daniels and board chairman Steve Shultis, veterans of the security and broadcast markets with more than 25 years of experience each, Securepoint offers consultation and full implementation of security solutions for broadcasters, media outlets and houses of worship.

Securepoint will be using NAB NY, scheduled for Oct. 24-26, as a base from which to conduct meetings with existing and potential clients, highlighting “the bespoke, customized and customer-centric nature of their service, which is based on close consultation and the development of tailored solutions based on the specific needs and context of each organization,” according to the company announcement.

The company has a limited number of slots available during NAB NY 2023 to engage with interested organizations.

The security and protection solutions developed by Securepoint are “comprehensive and holistic in nature, considering every point of potential contact, and integrating together a range of physical, technological and conceptual best practices to offer protection from multiple angles,” the company says.

These may include any combination of physical safety equipment, technological solutions (such as active shooter detection), digital security measures, legal mechanisms, the establishment of safe contacts and fixer networks, the development of emergency protocols, and the provision of best practice training across all relevant fields, according to the company announcement.

Inside Securepoint’s Mission and Leadership

“Defining what we do can often be complex because in reality it is not one single, fixed thing,” says Daniels. “We do not offer a rigid range of products or a predefined approach to security and protection. Instead, what we offer is a consultative service based on more than 25 years of experience in security operations, with much of that drawn directly from the world of broadcast.

“We use that knowledge and analytical ability and combine it with a deeply client-centric approach to provide specific, targeted and context-appropriate solutions to organizations. Taking into account their needs, resources, operational contexts, along with the unique risks and challenges they face,” he says.

“Underpinning our philosophy is the idea that at the heart of the organizations we work with are people – sometimes people who are working in challenging, threatening and dangerous environments,” says Shultis. “Protecting them is important not only because the individual safety of a team is paramount, but because keeping them safe is crucial to ensuring they can do their jobs effectively.

“In that sense, it’s vital not just for the operational continuity of the individual broadcaster, but on a wider societal level, fundamentally important because it protects free speech and allows broadcasters to operate free of undue influence, threat or corruption,” he says.

“As a New York-based company with a global reach, it’s always a pleasure to be on ‘home turf’ with an event as big as NAB,” says Haase. “We’re really looking forward to meeting our industry peers and taking the opportunity to talk to them in-depth about how we can support their broadcast operations.”

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