SSI Distributor Roundtable Looks at Hot Security Markets to Pursue

Company executives from some of our industry insiders talk about where they’ll be focusing their attention in the near future.

SSI Distributor Roundtable Looks at Hot Security Markets to Pursue

The PowerHouse Alliance was one of the SSI Distributor Roundtable members to share insights about hot markets to pursue.

Our Distributor Roundtable always brings about interesting insights and new ways of thinking about the wholesale security market and our most recent gathering was no exception.

During our lengthy discussion, a few members of our insiders group share their thoughts on the hot markets to pursue in the security space with us. The good news is they are giving your company insight into what’s coming up, but the bad news is these companies have years of experience and a leg up on their competition.

Here are few of their thoughts on the hottest security markets to target in the near future:

Security integrators can extend their focus to smart home and audio product categories. These products are often requested from clients when getting custom quotes. Even if smart home and audio products are not requested, integrators should mention them to a customer since they can be installed at the same time and integrated for a seamless experience. Integrators who are focused on residential projects should also consider expanding their business into small- medium businesses. Security and surveillance is becoming more and more common for businesses of all sizes and integrators can take advantage of this trend to extend their offerings to larger installs, service and monitoring. — Clint Choate, Snap One 

The multitenant housing industry is booming as housing affordability becomes increasingly out of reach for most first-time home buyers and those needing housing quick when relocating. For the security integrator this translates into significant greenfield and retrofit projects with RMR opportunities as well. Among the top product categories in this space are automatic gate operators with gate intercoms at multiple entrances, video surveillance and access control systems for common areas, specialized locks and self-closing hinges for pool gates and recreational spaces. — Eric Mardian, Southwest Automated Security 

Security dealers and integrators should focus on repeat business. Going back to customers that they have previously worked with to install a security system will lead to more business as they are able to offer new products and additions to the current system. For example, dealers should contact a previous installation to notify them of surveillance and video upgrades that can be added to the existing system to increase security both inside and outside of the home, while making access to the content easier for the client. There are many new wireless security systems available now that were not available in the past and contacting old customers for new upgrades is a great way for dealers and integrators to increase their project offerings. — Dennis Holzer, PowerHouse Alliance 

For security professionals, looking at adjacent technologies is an excellent way to expand their offerings to end users. This may be in the networking space, providing the connectivity for all the IoT devices they are already installing. Whether that is in the form of wireless or wired hardware or the Internet connection we can provide through our hybrid agency solution, ScanSource can help integrators provide complete technology solutions. — Brian James, ScanSource 

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