Is Panasonic Selling Its Chinese Security Camera Factory?

Panasonic is reportedly selling a security camera factory in China due to disappointing sales outside of Japan.

TOKYO — Panasonic may be considering selling its security camera manufacturing business in Suzhou, a city in southeast China’s Jiangsu province, due to disappointing sales outside of Japan, according to Nikkei Asia.

The news outlet is reporting that Panasonic has reached out to potential buyers including U.S. equity fund Carlyle Group and British funds Permira and CVC Capital Partners. Panasonic expects to gain over 50 billion yen ($471 million) from the sale and may end discussions if it does not receive an agreeable bid.

Panasonic currently bundles its cameras with the security system it sells. To shave costs, the company will later procure those cameras from other sources, which may include the buyer of the Suzhou factory, according to Nikkei Asia. The sale also would eliminate expenses associated with capital expenditures.

The company wants to close first-round bidding by early April, but may end discussions if the company’s target price is not met.

Nikkei Asia believes proceeds could be applied to acquisitions in the corporate systems field or committed to other key segments like automotive batteries.

Panasonic is the exclusive battery cell supplier for Tesla’s Model 3 sedan. The company also partnered with Toyota Motor Corp. last year to develop and supply batteries for electric vehicles.

SSI reached out to resident camera expert and Bench Test reviewer Bob Grossman for his take. Here’s what he had to say:

There’s no shortage of factories in China turning out cameras (both high quality and otherwise) for various OEM customers. Who owns the factory that makes Panasonic cameras is really a non-issue, in my opinion, as is Panasonic’s overall share of the camera market. As we will see at ISC West, there are plenty of others to take up the slack.

As an aside, we haven’t allowed Panasonic cameras on our projects for quite a while. While the cameras are excellent, we have found Panasonic’s support of third party video management systems to be inconsistent, and that has led to finger pointing rather than solutions when we run into compatibility problems. The simplest answer for us has been to exclude Panasonic and procure cameras from other manufacturers that places a greater emphasis on supporting their dealers and partners.

SSI continues to report this story.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.

A FREE subscription to the top resource for security and integration industry will prove to be invaluable.

Subscribe Today!

One response to “Is Panasonic Selling Its Chinese Security Camera Factory?”

  1. Rick Zies says:

    Interesting take from Bob Grossman on this as I, personally, had found their support to be the exact opposite during my tenure with a previous integrator. I am hoping to duplicate that same success in my new venture, as well. All the same, a very interesting article.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Our Newsletters