ADT Appoints Jochen Koedijk as New Chief Marketing Officer
ADT says Koedijk will be responsible for delivering innovative digital and brand marketing strategies and initiatives that drive profitable business growth.
BOCA RATON, Fla. — ADT (NYSE: ADT) welcomes Jochen Koedijk as the company’s new CMO. Koedijk joins ADT from Chewy.com where he served as the vice president of marketing. He will be responsible for delivering digital and brand marketing strategies as well as initiatives that drive business growth, according to an announcement.
Jochen formerly held roles at Amazon and Electronic Arts. During his time at Amazon, he led worldwide social media and new channel advertising, overseeing a cross-functional team of more than 70 people and achieving triple digit year-over-year growth.
As a member of Electronic Arts’ digital business unit leadership team, Jochen led in-house global performance marketing operations for the company’s Console, PC and Mobile games business lines.
He will report directly to ADT President Jim DeVries.
“Customer retention and lead-generation is significantly driven by digital engagement, and Jochen’s leadership experience with world-class organizations such as Amazon, Chewy, and Electronic Arts is an immediate asset to our organization,” says DeVries. “Jochen is a marketing innovator, and we’re excited for him to build upon the ADT brand for our next generation of customers.”
Koedijk holds degrees in Business Administration and Social Sciences from the VU University in Amsterdam.
“Given the tremendous innovation in the home security and automation space, I couldn’t think of a better time to join ADT, North America’s most recognizable security leader,” Koedijk says. “I look forward to collaborating with my colleagues to continue providing world-class customer service and scaling our business through new and disruptive channels.”
Jamie Haenggi, who has been overseeing the marketing function as part of her responsibilities, will become the company’s chief customer officer. Customer strategy and retention remains the single most important part of the business, according to the announcement.
“Jamie is one of our most versatile executives. Her passion for the customer, strategic approach and vision for customer experience is instrumental to improving customer retention, maintaining best-in-class customer service and designing a roadmap for further customer engagement and growth,” DeVries says.
Haenggi states the company has made tremendous strides in its customer experience over the past two years.
“I’m excited to lead the company’s efforts to further design and execute the customer strategy to deliver greater value, retention and an experience that continues to differentiate ADT in the marketplace,” she adds.
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