ADT’S New CMO Brings Consumer Marketing Experience From Kellog, McDonald’s

DeLu Jackson will lead marketing during a period of significant company transformation, facilitating partnerships such as ADT | Google.

BOCA RATON, Fla. — ADT  (NYSE: ADT) announces the appointment of DeLu Jackson to serve as chief marketing officer (CMO), leading customer acquisition, marketing and advertising.

Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other brands.

Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on subscriber growth and delivering excellent customer experiences.

“We’re thrilled to bring DeLu into the ADT family during a time of significant transformation as we prepare our next generation ADT | Google smart home security offering, roll out expanded e-commerce capabilities and re-examine the ADT customer journey from top to bottom,” says Keith Holmes, chief revenue officer of ADT.  “DeLu shares our passion for building a customer-focused organization, driven by data, and relentless in protecting and connecting people to the things that matter most.”

“ADT is something of a paradoxical brand; it’s 147 years old, but it’s innovating new products and services today like you would expect from a startup,” Jackson says. “To serve this brand as CMO is a unique opportunity to both steward the most trusted brand in home security and ride this incredible wave of change, super-serve our customers and contribute to the growth engine the ADT leadership team has set in motion.”

ADT serves more than six million families and businesses. The company has partnerships with Google, Lyft, D.R. Horton and a national network of more than 5,000 smart home professionals providing in-home service and installation for smart home security systems.

ADT also offers DIY smart home security systems through e-commerce and retail locations nationwide. Customers can choose either professional installation or DIY with professional monitoring services.

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