Brinks Home Security Appoints Chris Moloney as CMO, SVP of E-Commerce
Moloney brings more than two decades of experience to his new role, including serving as CMO for Experian, Wells Fargo Advisors, TaxSlayer and Scottrade.
DALLAS — Brinks Home Security has appointed Chris X. Moloney as chief marketing officer and senior vice president of e-commerce, effective immediately.
Moloney will report directly to President and CEO Jeff Gardner and will be located at the company’s Dallas headquarters.
In his new role, Moloney will focus on continuing to build and expand the Brinks Home Security brand in support of the company’s existing independent authorized dealers network — said to be the largest such network in the industry — while also evolving the company’s e-commerce platform to make the company’s products even more accessible to its customers, according to an announcement.
“Brinks Home Security is proud to serve approximately one million customers with our award-winning technologies and industry-leading customer service,” Gardner states. “We have worked hard to strengthen our business and brand to get to this point and are now well positioned to begin a new stage of strategic, accelerated growth. Chris brings the expertise we need to capture this opportunity, and we are confident we will benefit from his experience and leadership.”
Monitronics, a subsidiary of Colorado-based Ascent Capital Group, signed a licensing deal in February 2018 that led to its rebranding as Brinks Home Security. In May the company filed for voluntary bankruptcy in a prepackaged deal with its creditors to eliminate $885 million in debt.
Representing one of the top brands in the industry, Brinks Home Security is well positioned “to be the hub of the connected home and IoT revolution,” Moloney says.
He continues, “The company’s industry-leading technology and #1 rank in J.D. Power’s 2018 Home Security Satisfaction study highlights its commitment to keeping customers safe and connected. I am thrilled to be joining the Company at such an exciting inflection point.”
Moloney brings more than 20 years of marketing experience to his new role, including serving as CMO for Experian, Wells Fargo Advisors, TaxSlayer and Scottrade. He has been an active leader in the CMO Club, a global membership organization with more than 800 active heads of marketing worldwide, for 10 years and most recently served as co-president in Atlanta.
In 2015, Moloney was named as America’s “Digital CMO” by Adobe and CMO.com. He holds an executive graduate certificate in finance and leadership from The Wharton School of Business at the University of Pennsylvania, earned his MBA from Lindenwood University, and holds a Bachelor of Business from Missouri State University.
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