Hikvision’s Alex Asnovich Makes Forbes’ Most Influential CMOs List
Asnovich has led strategic marketing efforts for Hikvision in North America since 2014, promoting brand recognition and building the company’s thought leadership position.
CITY OF INDUSTRY, Calif. — Alex Asnovich, director of marketing for Hikvision in the United States and Canada, has been named one of the “World’s Most Influential CMOs 2017” by Forbes Magazine.
Asnovich placed No. 40 on the ranked list of 50 top chief marketing officers, which includes CMOs from global companies such as Airbnb, Apple, Cisco, Ford, General Electric, Hewlett Packard, Mastercard, Samsung Electronics America and Twitter.
“As CMOs increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience,” the report says.
Jeffrey He, president of Hikvision USA and Hikvision Canada, says this is a “well-deserved credit for Alex and a distinct recognition for Hikvision North America.” He states it is Hikvision’s goal to “strive for excellence as the leading security manufacturer in the North American market. Under Alex’s leadership, Hikvision’s North American multifaceted marketing and communications efforts have and will continue to be integral to our success.”
Since early 2014, Alex Asnovich has led strategic marketing efforts for Hikvision in North America, promoting brand recognition and building the company’s thought leadership position. Prior to joining the Chinese video surveillance manufacturer, Asnovich held leadership positions at Proximex (a Tyco company), Xtralis and Nokia.
“I am truly humbled and appreciative of the recognition by Forbes,” Asnovich says. “I am particularly thankful to Hikvision for supporting our innovative marketing and brand elevation ideas that could translate into this honorable acknowledgement. I am committed and thrilled to continue to grow the Hikvision brand and thought leadership position even further.”
The evaluation metrics used to select the Top 50 included collecting and reviewing data on more than 20 different performance indicators for the CMOs and their brands, focusing on engagement and mentions between Jan. 1, 2016 and Feb. 1, 2017.
Because a number of these indicators were closely correlated, Forbes said it was able to narrow its focus to nine indicators that best reflected the different dimensions of CMO influence. These composite score variables gauged how influential each CMO is within the overall community of global brand CMOs.
Since the vast majority of its Top 50 CMOs are on Twitter, Forbes said it used Twitter data to rank their influence based on an “Insider Score” reflecting how many peers in the CMO community followed their updates. For the handful of Top 50 CMOs not on Twitter, their ranking was based on their composite score alone.
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