PSA Network Promotes Candice Aragon to Chief Experience Officer

Aragon will now head PSA customer success in addition to her current leadership of marketing, events and education.

WESTMINSTER, Colo.  – The PSA Network, the world’s largest consortium of professional systems integrators, today announced the promotion of former vice president of marketing and education Candice Aragon to chief experience officer, effective immediately.

In her expanded role, Aragon will now head PSA customer success in addition to her current leadership of marketing, events and education, according to the announcement.

“Candice has been a critical part of the PSA success,” says Matt Barnette PSA CEO and president, in the announcement. “This promotion is a testament to Candice’s strategic accomplishments, hard work and dedication to excellence.

“We are confident that Candice will excel in this position and play a key role in our continued growth and success,” he says.

Why PSA Network Promoted Candice Aragon

Aragon joined PSA in 2019 to lead marketing. She “demonstrated unparalleled dedication, expertise and leadership,” according to the PSA announcement, and was promoted to vice president of marketing and education.

In that new role, Aragon “re-envisioned PSA’s marketing function, rebooted the education department including the launch of PSA University and has helped steer PSA’s event strategy during and after the pandemic years,” the announcement says.

“I am so passionate about the security and AV industries and the important work PSA does to support the systems integrator,” says Aragon in the PSA announcement. “I am deeply grateful for the challenge and growth opportunity to continue to influence the positive member experience.” 

As the PSA chief experience officer, Aragon “will continue the PSA history of exceptional customer service with best-in-class Net Promoter Scores and make data-driven enhancements to increase efficiencies, responsiveness and create seamless experiences across the entire organization,” according to the announcement.

This role “focuses on ensuring that Edge and PSA members have world-class interactions with the company to improve customer satisfaction, loyalty and advocacy,” the announcement says.

Aragon “will work across the organization at every member touchpoint from marketing, education, events, customer success, accounting and sales to prioritize the customer experience,” according to the PSA announcement.

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