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Sonitrol National Dealers Association Elects John Ray III to Be President

Ray, who entered the electronic security industry with Sensormatic in 1990, was president of the Sonitrol dealer association from 2012-2013, and had previously served as vice president and a regional director for the organization.

ORLANDO, Fla. — The Sonitrol National Dealers Association (SNDA) has elected John Ray III, president and CEO of Sonitrol of Fort Lauderdale, as its president.

Based here, the association represents Sonitrol’s network of 60 dealers operating in 125 major markets across the United States that distribute and service the company’s fully integrated verified electronic security solutions.

Under Ray’s leadership, SNDA will educate the public about verified alarm technology’s ability to enhance police officers’ safety, conserve law enforcement resources and increase the rate of arrest while crimes are underway, according to an announcement.

Ray, who entered the electronic security industry with Sensormatic in 1990, was president of SNDA from 2012-2013, and had previously served as vice president and a regional director for the organization. He purchased the Sonitrol of Fort Lauderdale franchise in 2001 and was awarded Franchise of the Year in 2006.

Ray earned his BA and MBA degrees from Millsaps College in Jackson, Miss. Active in the South Florida community, Ray serves on the Board of Governors of the H. Wayne Huizenga School of Business & Entrepreneurship at Nova Southeastern University and is a board member of the Broward Workshop. He is a past board chair of Junior Achievement of South Florida and past president of the Executives’ Association of Fort Lauderdale.

A licensed electrical alarm contractor, Ray is a member of the Alarm Association of Florida, the National Fire Protection Association (NFPA) and the Florida Crime Prevention Association.

Sonitrol, founded in Anderson, Ind. in 1964, is acknowledged as the originator of verified electronic security, after founder Robert Baxter and Anderson Police Chief Al Cronk adapted the acoustic devices from Baxter’s pest extermination company to detect to human intruders.

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