PowerHouse Alliance White Paper Tracks Top-Selling Products

The PowerHouse Alliance reports the transformation of popular product categories through 2020, plus projections for the year ahead.

PITTSBURGH — The 11 distributor members of The PowerHouse Alliance reflect on the state of the custom installation industry through 2020 in a new white paper, “A Landscape of Change: Charting New Territory in the Custom Installation Industry.”

The document discusses analysis of sales data and member survey data, charting product trends, emerging technologies and other projections for 2021.

“Dealers have been on the front line of home technology as this industry was reshaped this year. With a bird’s-eye view of trends and transformations through our 55 distributor locations across the country, the PowerHouse Alliance distributor members adjusted to provide unparalleled support dealers over the last year,” says PowerHouse Alliance Executive Director Dennis Holzer. “To put together this white paper, we surveyed the group and analyzed our sales data from the start of the year through the end of 2020 to chart the industry’s evolution and compile our projections for 2021.”

The white paper outlines various data points in key product categories. For example, 85% of PowerHouse Alliance distributor members ranked the TV/display as one of the top-selling categories in Q2 2020, followed by audio and networking.

Through the year, homeowners’ new needs for working and learning at home changed demand, shifting the top-selling product categories across the country. The growth of the networking product category began prior to the coronavirus pandemic as more homes were adopting smart home devices and choosing streaming services for entertainment.

Then, as working and learning at home became the norm, demand from homeowners for better networking systems. The PowerHouse Alliance reports over 200% growth in networking sales through 2020. Members expect this trend to continue into 2021 due to the pandemic.

With the rapid changes to top-selling products, the data from members shows that dealers adjusted to take on new categories through the year. The white paper details the findings from the distributor members and shares valuable insights for dealers to take on new categories, connect with potential clients, offer upgrades, and other practices to advance their business, according to an announcement.

Along with the growth in networking, audio and display categories in 2021, the group analyzes other upcoming trends and emerging technologies that dealers should plan to take on.

“Adapting to new technologies and trends is a regular practice for most dealers, but the year ahead is different than most,” says Holzer. “Manufacturers have done a great job at keeping up with spikes in demand, and the PowerHouse Alliance is a partner for dealers in seizing these product opportunities.”

The free white paper is available for download here.

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