Although the following famous saying is sometimes over used, it is most appropriate for the start of this blog.

It was Albert Einstein who stated that the definition of insanity is doing the same thing over and over again and expecting different results. Unfortunately, I continue to experience alarm dealers and integrators throughout the country managing their businesses in a way that the great Albert Einstein would characterize as insane.

I don’t think that anyone would challenge the notion that we are and have been working in some very difficult times.  The world is in a very tentative state and our country is experiencing some of the worst financial times in a very long time. Some have taken these unfortunate facts as an excuse or at least a reason why their business income and personal income is down, and in many cases, why the value of their company is also shrinking. 

Others have taken more aggressive stands and have analyzed these rough times and made adjustments, accordingly. They have adjusted the way the carry themselves, they have adjusted the way they operate and manage their businesses, and they have adjusted the way they view the entire security and low voltage market channel. The adjustments come in many different manners. Adjustments as simple as focusing more on commercial video rather than low-end residential to much bigger, radical changes.

Albeit we all know that “change” is not always good (Oh boy do we know it!).  That is why it is essential that any change, refocus or adjustment is done after diligent research and assurance that your team is capable of marching in your new direction. What I can say is that the companies that I have seen who have made intelligent choices during these rough fiscal times have persevered. It’s troublesome when I hear satisfaction from a business owner who states they feel that they are doing well because they are keeping their heads above water. Although this may be the reality for some, I still hear other business owners stating they are growing. Tough times create challenges for some and great opportunities for others. Life is all about choices. Which one do you choose?

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