ABCO Security Reveals Brand Refresh

ABCO’s brand refresh includes a top-to-bottom redesign of the company’s website, vehicles, graphics, communication and correspondence.

PRESTONSBURG, Ky. — ABCO Security has revealed its official brand refresh, which it says better reflects the company’s mission and commitment to service.

Acquired by Bates Security in early 2018, ABCO’s new logo unites the two brands, while incorporating the original ABCO Security red, established by its founder in 1983, according to the company.

ABCO says the consolidation and consistency allows it the capability to make emotional connections between the brand and consumers.

“It was a big change, moving to the Bates yellow design,” says Tim Welch, general manager of ABCO Security. “However, the community response has been nothing but positive. The new brand is easily recognizable, not only by the consumer, but by would-be perpetrators as well.”

The brand refresh includes a top-to-bottom redesign of the company’s website, vehicles, graphics, communication and correspondence. The one element that remains the same is the company’s tagline: “People who know, trust ABCO.”

“The ABCO brand is so strong and respected in Eastern Kentucky, we felt it was best to continue to do business under the ABCO name,” says Jeremy Bates, president of Bates Security. “We decided, though, that it was time to update the look some to make it even more impactful and consistent in all the mediums it is used.”

Considering the amount of SAMMY Awards Bates has taken home for its marketing over the years (most recently for Best Display Advertising), it’s probably safe to say the ABCO brand is in good hands.

The updated branding was released officially at the company’s ribbon cutting ceremony on August 13.

ABCO Security brand refresh ribbon cutting ceremony.

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