How ADT Won the 2019 SAMMY Award for Best Vehicle Graphic Design

ADT aimed to drive awareness for its expanding services and capabilities in the commercial marketplace, as well as spread awareness of its recently updated logo.

Vehicle signage can play an important part any security dealer’s marketing strategy. From mom ‘n’ pop shops to national providers, it allows for a form of outdoor advertising that has a cost-per-impression much lower than billboards or bus advertising.

ADT is no exception in this arena. The company is out to drive awareness for its expanding services and capabilities in the commercial marketplace, not to mention spread awareness and familiarity for its recently updated logo and branding.

A major concern when designing vehicle graphics is legibility and how to quickly communicate service offerings, phone numbers, licensing and other vital information, explains Beth Tarnoff , senior director, commercial & national accounts marketing at ADT.

“Using bold typography and limited color palette, we are able to quickly communicate to the viewer who we are and what we are all about. The overall look and feel of the vehicle graphics communicates credibility, technology and trust,” she says.

The overall design and colors of the vehicle graphics are simple, bold and lend a contemporary flair. Blue hues and white encompass the color palette. The back of the work vans feature the slogan “Redefining Security” placed to the left of the ADT logo, and below reads another slogan, “We believe everyone deserves to feel safe.”

On the sides of the van, the clean design quickly communicates that ADT does more than just residential security with an uncluttered presentation of the following service categories: Connected Home, Health & Fire Safety, Commercial Security and Cybersecurity.

Readability is also a primary concern when placing the information; ADT’s use of sans serif typography increase legibility.

“Knowing that these vehicles are traveling billboards, we used this opportunity to communicate all our service offerings,” Tarnoff says.

The huge ADT fleet provides brand awareness nationwide. “The vehicle effectively promotes us as an innovative company while building brand awareness everywhere it travels,” she says.

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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