Alarm.com Enters Marketing Partnership for NBA 2K League
The security and automation company inked a multiyear marquee jersey patch partnership for Wizards District Gaming of the professional esports league.
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software (Nasdaq: TTWO), launched in 2018 and is said to feature the best NBA 2K players in the world. Each of the league’s 23 teams highlights six players who compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs.
As part of the collaboration, Alarm.com will have virtual in-game signage during Wizards District Gaming play in the NBA 2K League in addition to the official jersey patch entitlement. The security and automation company will also have entitlement of the league’s draft coverage for Wizards District Gaming, which holds the No. 1 overall pick this season. The 2020 NBA 2K league draft will take place Feb. 19, 2020.
“The emerging universe of esports and the NBA 2K League is a natural fit for exposing legions of tech-savvy players and fans to Alarm.com,” states Anne Ferguson, vice president of marketing at Alarm.com. “We’re always looking for ways to be front and center with people who may want to include Alarm.com in their daily lives or join a great team that’s creating the next generation of smarter home and business solutions. Aligning our brand with Wizards District Gaming creates unique opportunities to help us achieve those goals.”
The partnership also includes experiential activations including a Wizards District Gaming sponsored employee program and player appearances, as well as social media features, branded content, run-of-site digital banner advertisements and brand integration within Twitch.
Monumental Sports & Entertainment has partnered with Alarm.com for several years, including a alliance with the NHL’s Washington Capitals that began in 2015. MSE also owns the Wizards, WNBA’s Washington Mystics and NBA G League’s Capital City Go-Go. The company also recently established a Caps Gaming brand to focus on hockey esports initiatives.
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