AlarMax Names James Ure as Vice President of Sales and Marketing

Ure brings expertise in product development, business strategy and customer engagement and an enthusiasm for AV technologies to AlarMax.

PITTSBURGH — AlarMax, a national distributor of security, audiovisual (AV) and low-voltage products, recently appointed James Ure as vice president of sales and marketing, according to a company announcement.

With “rich expertise in product development, business strategy and customer engagement, along with a lifelong enthusiasm for AV technologies,” Ure “will be an asset to AlarMax as it continues to grow within the residential and pro AV categories,” the announcement says.

“Driven by a passion he discovered in elementary school, Ure’s versatile AV career spans 35 years,” according to the company announcement. He began his career in 1989 after training in recording engineering.

Ure’s background includes roles as a concert sound engineer at SoundWorks in Virginia, co-owner and recording engineer at Media Kitchen Studios in California and house of worship sound systems designer with Point Source Audio. He has also contributed to product development and market strategy for brands including dbx Professional Audio and BSS at Harman.

Most recently, as a key account manager for distribution with the Bosch Group, he helped to reintroduce brands including Electro-Voice and Dynacord to the commercial audience and installed sound markets across 46 states.

Why AlarMax Hired James Ure

“Jim embodies the spirit of AlarMax and joins our team at an incredibly exciting time, with more customers than ever hungry to enhance their product mixes with new AV solutions,” says Randy Hall, president at AlarMax, in the company announcement.

“With his many years of hands-on sound engineering, service and training expertise, and unrelenting curiosity for the AV category, Jim will be a valuable addition to our team as we continue to expand and push the boundaries of cross-category innovation,” he says.

Ure’s appointment “reflects AlarMax’s strategic commitment to enhancing its leadership team and driving sustainable growth across its business segments,” the company announcement says.

“Joining AlarMax is the perfect opportunity to delve deeper into my passion for AV technologies while contributing to the company’s legacy of excellence in customer service, product support and technology experiences,” says Ure in the announcement. “I look forward to supporting the company’s growth and bringing exceptional value and innovation to the growing AlarMax community in this role.”

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