AlarMax Names Jay Heffernan Vice President of Sales, East Coast
Heffernan will bolster AlarMax’s growth initiatives as the company expands its portfolio and service offerings for customers nationwide.
Photo courtesy of AlarMax
PITTSBURGH – Security products distributor AlarMax recently announced Jay Heffernan’s appointment as vice president of sales, East Coast.
With more than 30 years of security business expertise and “a proven leadership record at industry-leading companies,” Heffernan will “bolster AlarMax’s growth initiatives as the company continues to expand its portfolio and service offerings for customers nationwide,” the company announcement says.
“As we grow, it’s essential we remain grounded and connected to the areas we serve,” says Randy Hall, president at AlarMax, in the announcement. “Jay knows the industry, and he knows this region. We’re putting our branches in the right hands at the right time.”
Why AlarMax Hired Heffernan as East Coast VP of Sales
Heffernan began his career as a manufacturer’s representative, managing key territories in New England and upstate New York, where his efforts significantly contributed to company growth ahead of its acquisition.
In a later role, he was instrumental in driving the expansion of a security distributor’s eastern U.S. presence, growing from three to 15 locations. His leadership was crucial in recruiting top talent, overseeing site selection, and maintaining strong growth momentum through multiple acquisitions.
These achievements led to his most recent position as vice president of security at a multinational distribution and services company.
Heffernan has earned multiple President’s Club Aawards and numerous Branch of the Year honors throughout his career.
“AlarMax sets the standard for knowledgeable salespeople nationwide,” says Heffernan in the company announcement. “I am honored to join such a storied company at such an exciting time.”
Beyond his professional accomplishments, Heffernan resides in Hubbardsville, N.Y., with his wife, Nina. Together, they have two children—Molly, vice president of marketing for the Tory Burch Foundation, and Tyler, a major in the U.S. Army. Heffernan donates fresh eggs from his family’s chicken coop to his local food pantry weekly. He also enjoys tennis, golf and cycling in his free time.
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