ALCEA Inks Security Partnership with LRG

ALCEA offers Houston-based LRG Inc. a comprehensive assortment of security solutions and access management systems.

IRVING, Texas – ALCEA, the brand formerly known as ASSA ABLOY Global Solutions – Critical Infrastructure, recently announced an agreement with Houston-based Lanier Rep Group (LRG) Inc., an independent regional manufacturer’s representative company serving the electronic security and access control industry.

As the internal systems integrator partner across the ASSA ABLOY ecosystem, ALCEA “offers a comprehensive assortment of security solutions and access management systems,” according to the joint announcement.

Ranging from security hardware, locks and devices to key management and access control systems, these solutions “can be customized, digitalized and integrated to enhance security and operational efficiency,” the announcement says.

Why LRG Partnered With ALCEA

“LRG Inc. will be a key partner to bring our vision of ensuring that life goes on and customers’ operations are kept uninterrupted,” says Jerry Burhans, managing director of ALCEA, in the joint announcement. “We know that leveraging a professional selling force like John Swinford’s team at LRG can accelerate our growth and will have an enormous impact on our brand development.”

Veteran-owned and operated, LRG was founded in 2001 and specializes in access control, intrusion, surveillance, audio/video, and IP solutions from industry leading manufacturers for the central United States. Services include pre-sales assistance, technical training, and project registration support.

“This partnership is a natural fit that leverages each of our respective strengths, and expands ALCEA’s ability to serve a broader customer base,” says John Swinford, CEO of LRG Inc., in the joint announcement. “Our mission is to expand their market share beyond what their exceptional team has already accomplished throughout the U.S.”

Swinford points outs that ALCEA’s solutions portfolio also fills a gap in LRG’s access management product portfolio.

“What is really unique about ALCEA is they are offering critical infrastructure customers compliance at the edge,” he says. “Utilities, telecom, oil and gas firms, they all struggle with key management, audit trails, and controlling physical access at remote sites across wide geographies.

“We are excited to show customers that ALCEA is really the only company whose edge locking devices can interface with your access control systems, so that you have a seamless top to bottom security solution. And you can achieve compliance with the latest critical infrastructure protection standards,” says Swinford.

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