ASSA ABLOY Recognized for Well-Designed Marketing Materials
ASSA ABLOY’s award-winning marketing materials for its Muséo Line of decorative levers from Corbin Russwin are being showcased to entrants of this year’s HOW In-House Design Awards.
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NEW HAVEN, Conn. — ASSA ABLOY Door Security Solutions has been recognized by HOW, an award-winning design magazine, for its commitment to good design concepts across all aspects of the business.
Having been previously awarded as a HOW In-House Design Award Business-To-Business Merit winner, ASSA ABLOY’s marketing materials highlighting the Muséo Line of decorative levers from Corbin Russwin are being presented as a standard for future entrants in the HOW In-House Design Awards.
The How In-House Design Awards entry page incorporates Assa Abloy’s Muséo Line marketing materials among a handful of other pieces of “compelling work that meet project objectives creatively and go above and beyond in some way.”
“Design is part of our identity; it’s in our DNA,” says Faye Pite, director of visual development and creative services for ASSA ABLOY Door Security Solutions. “At our core, we want to keep people safe and secure. Well-designed marketing materials successfully convey the features and benefits of our products and entice the end-user to consider upgrading their security. With a clear, concise message, we make safety and security easy to understand. And that achieves the end goal of keeping people and places safe.”
ASSA ABLOY says good design is an underlying value in all ASSA ABLOY initiatives and shared across the company’s many departments.
The company’s Good Design Studio Blog, explores the innovative ways in which door, frame, hardware and accessory products from ASSA ABLOY Group brands combine to provide rated and certified door opening solutions that are safe, secure, resilient, sound controlled, energy efficient, sustainable and aesthetically appealing.
“A person’s first experience in a space can be affected by the way a door looks, and by the way the lever or pull on that door feels,” says Sandy Matheny, director, decorative opening solutions and blog editor. “And while life safety and security may be ‘job one’ for door openings, they must also insulate from noise, create a barrier against the heat and the cold, be sustainable and energy efficient, and be aesthetically harmonious with the dominant character of a space.”
ASSA ABLOY has also won numerous awards for its product designs, including multiple Good Design Awards and GREEN GOOD DESIGN Awards from the Chicago Athenaeum Museum of Architecture and Design.
Check out the slideshow above for more pictures of ASSA ABLOY’s award-winning Muséo Line marketing materials.
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