Guardian Alarm Partners With Chip Ganassi Racing for NASCAR, IndyCar Races
Guardian branding will be placed on the No. 9 PNC Bank Honda driven by Scott Dixon and on Kurt Busch’s No. 1 Monster Energy Chevrolet Camaro ZL1.
SOUTHFIELD, Mich. — Guardian Alarm, based here, is fast-tracking its marketing and branding endeavors with the signing of a business partnership with Chip Ganassi Racing.
Announced Wednesday, the arrangement calls for Guardian Alarm branding to be placed on the No. 9 PNC Bank Honda of five-time NTT IndyCar Series champion Scott Dixon, who has the most wins of any active NTT IndyCar Series driver. Guardian branding will also be seen on the No. 1 Monster Energy Chevrolet Camaro ZL1 of former Monster Energy NASCAR Cup Series champion Kurt Busch.
Guardian Alarm is sponsoring the team at multiple IndyCar and NASCAR races and will launch the partnership June 1 at the Detroit Grand Prix at Belle Isle in Detroit.
“By supporting the team, we’re supporting our customers that are passionate about the sport of racing, particularly in Michigan, Ohio and the surrounding areas,” states Tom Erhardt, president and COO, Guardian Alarm. “We look forward to sharing in the success of our drivers Kurt Busch and Scott Dixon who will be racing this season with Guardian on their car. By supporting these drivers, we’re supporting their families and their fans, our valued customers.”
Chip Ganassi has been a fixture in the auto racing industry for more than three decades and is considered one of the most successful as well as innovative owners the sport has in the world. Today his teams include two cars in the NTT IndyCar Series, two cars in the Monster Energy NASCAR Cup Series, two factory Ford GT’s in the IMSA WeatherTech SportsCar Championship, and two factory Ford GT’s in the FIA World Endurance Championship.
“When we began conversations with Guardian Alarm, we saw crossover between our team’s NASCAR and IndyCar fans and their customer base,” says Doug Duchardt, COO, Chip Ganassi Racing. “The conversations moved quickly and we’re looking forward to having them as part of our partnership lineup. They have been following our racing programs very closely and we’ve already made some new business introductions, as well as some new fans.”
Guardian Alarm was established in Michigan in 1930. The company is a full-service provider of residential and commercial security systems, as well as medical monitoring solutions and services. You can view a timeline of the company’s history here.
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!