Schlage Refreshes Branding With New Tagline, Visual Elements

The new branding is said to build upon the equity of Schlage’s identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements.

CARMEL, Ind. — Schlage recently revealed its refreshed brand promise and renewed identity to be leveraged in residential markets.

Building on the brand’s century-long legacy of innovation and consumer focus, the company says it is affirming its promise to create purposeful experiences that deliver simplicity and peace of mind — one home at a time.

The new branding is said to build upon the equity of Schlage’s identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements.

“After a century in the business, what we know is that trust is earned,” says David Ilardi, general manager of Allegion Home, the residential division of Allegion. “At a time when consumers are placing a greater emphasis on their homes and the sense of security they bring, we take pride in the trust consumers place in Schlage to help them protect what matters most and improve the spaces where they live. As we look forward, we will continue our relentless focus on innovation, quality, and craftsmanship to lead the Schlage brand through the next 100 years.”

In addition to unveiling a new tagline, “Trust Your Home to Schlage,” alongside a refreshed visual identity, Schlage’s announcement reinforces the brand’s long-standing commitment to transforming the industry, as evidenced through its products, partners and software solutions, according to the company.

Schlage’s range of deadbolts, knobs, levers and smart locks, include the Encode Smart WiFi Deadbolt, Sense Smart Deadbolt and Connect Smart Deadbolt.

Last summer, Allegion announced the launch of Schlage Mobile Access Solutions, billed as a comprehensive, secure and flexible access control solution portfolio.

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