Silent Guard’s Efficiencies Result in Organic Growth

Silent Guard was named an SSI 2021 Installer of the Year runner-up for nearly tripling its capacity with the same number of staff during the pandemic.

Silent Guard has seen tremendous organic growth during the past few years and a big reason for that is the Somerset, Ky.-based company’s newfound efficiencies. In fact, Silent Guard has been able to nearly triple its capacity with the same number of staff, says COO Taylor Sears.

“We have taken our entire workflow and removed handwritten paperwork. This has allowed for information to be passed from department to department faster and more accurately. We have also been able to make our sales process simpler by giving our sales team the ability to quote, sale and in some cases install a system on the spot.”

He continues, “Our installation coordinator and service dispatcher also can track a jobs status and the physical locations of our fleet from the office which allows us to communicate better with customers of arrival times and dispatch emergency service calls more effectively.”

Another factor that has attributed to the company’s growth was the creation of a full-time marketing director position. This role includes managing Silent Guard’s online presence as well as all event management.

The company markets online by being active on social media and generating positive reviews on both Google and Facebook. “Our goal is to make friends and create relationships in person through community events, but then let you get to know us better and grow the relationship through our social media pages,” says Sears.

Also new to the company in 2020 was a low-cost-to-entry DIY product line with a month-to-month contract. Sears notes that this gives their customers more flexibility, while also allowing the company to reach a much broader customer base than just its service area.

Like most companies, Silent Guard was impacted by the COVID pandemic, but instituted a strict work-from-home policy and other protocols to keep employees safe. Entry access to its 6,000-square-foot main office complex was restricted to only four staff members — its CEO, COO, service manager and director of operations.

“We moved our entire technical and service teams away from our main building to adjacent storage units, located on the same properties,” explains CEO Dwight Sears. “We assigned two technicians to a unit. Each day, work orders were sent electronically to our technicians via iPads and field service units. Job orders were pulled from our main office warehouse and staged in each individual workstation each morning. At the end of each day, one of the four of us would sanitize the inventory storage bins and discard all returned cardboard boxes.”

About the Author

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Steven A. Karantzoulidis is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.

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