SSI Names 2021 SAMMY Sales and Marketing Award Winners
SSI awarded this year’s SAMMYs in a special online presentation. Here’s who took home awards for sales, marketing and installation excellence.
Photos and VideosView Slideshow
FRAMINGHAM, Mass. — Security Sales & Integration was proud to announce the winners of its 2021 Sales and Marketing Awards (SAMMYs) today during a special online presentation.
The SAMMY Awards program, now in its 26th year, is the only one of its kind in the security industry to recognize and honor dealers and integrators for their marketing, business, installation and overall excellence.
Typically hosted as a gala affair on the eve of ISC West in Las Vegas, the uncertainty regarding restrictions and protocols as a result of COVID-19 moved the SAMMYs online for the second consecutive year. However, this gave finalists the opportunity to submit videos with insights and best practices for the categories they were nominated in.
SSI received more than 160 entries from installing and monitoring security systems contractors from throughout North America for this year’s program. You can view every finalist’s submission in the slideshow.
The 2021 SAMMY Award winners are:
Best Vehicle Graphics Design
Best Website Design
Schmidt Security Pro
Best Promotional Giveaway Item
Best Promotional Video or Audio
Best Sales Brochure
Acadian Total Security
Best Social Media Campaign
Best Newsletter or Content Marketing
Best Display Advertisement (Print or Electronic)
Best Community Outreach Program
Best Overall Integrated Marketing Program Large Company
Best Overall Integrated Marketing Program Small to Midsize Company
Installer of the Year (Large Company)
Acadian Total Security
Installer of the Year (Small to Midsize Company)
Integrated Installation of the Year
Full profiles on each winner appear in the June issue of SSI and will be posted online throughout the month. The Installers of the Year and Integrated Installation of the Year case studies will be featured in July’s Best of the Best Issue.
SSI would like to thank the panel of independent judges who evaluated a multitude of entries. These individuals are among the industry’s top marketing and PR professionals. They are: Tom Brigham, principal, Brigham Scully Communications; Jon Daum, partner, Daum Weigle Public Relations; David Morgan, co-founder, Security Dealer Marketing; Beverly Steinberg, owner, GBL Public Relations; and Chelsie Woods, principal, Eclipse Media Group.
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