SSI Webcast: Get Your Legal Ducks in a Row Before Entering DIY Market

SSI Industry Hall of Famer Ken Kirschenbaum will explain how dealers can get involved in the DIY market without exposing their business to additional liabilities.

FRAMINGHAM, Mass. — The next installment of the SSI Industry Hall of Fame Educational Webinar Series will feature Ken Kirschenbaum explaining the opportunity for security dealers to expand into DIY products and services, with particular attention given to the legal issues inherent to participating in this growing market.

Kirschenbaum, who pens SSI’s “Legal Briefing” column, is recognized throughout the United States as an expert in the alarm industry for licensing, contract forms, defense litigation and transactional matters.

His standardized contract forms are used by thousands of alarm companies in the United States and internationally. He is engaged by insurance carriers to defend alarm cases and to supervise defense work throughout the U.S.

Within the New York metropolitan area, Kirschenbaum is well regarded as one of the longest-serving United States Bankruptcy Trustees in the Eastern District of New York — a position that affords a unique perspective on many areas of law. He was inducted into the SSI Industry Hall of Fame in 2009 in recognition for his distinguished service to the industry.

During the free March 21 (2 p.m. EDT) webcast, Kirschenbaum will provide an overview of the DIY model and how it compares to a traditional security dealer business model. Among the topics he will discuss is the potential to operate without the need for an installation or service staff.


Register for the webinar here.


Other DIY model topics will include operational matters such as warehousing and how equipment suppliers will drop ship for you, and staffing in-house operators to take orders by telephone or over the Internet.

Among the many legal considerations, Kirschenbaum will explain:

  • If providing equipment only
  • If engaging in DIY monitoring
  • Licensing concerns pertaining to both monitoring and installation
  • Telemarketing regulations
  • Warranty coverage
  • Law enforcement and first responder/false alarm issues
  • Cancelation policies and practices
  • Proposition 65 ramifications
  • Contract terms

To learn more or to register for the free webcast, go here.


SSI Hall of Fame Business Growth Strategies

About SSI’s Business Leadership Webcast Series:
This is part of Security Sales & Integration webcast series featuring Hall of Fame experts who will offer their proven strategies on business success in the security market. They are influential in the industry, have built 8-10 figure security businesses, have a minimum 15 years in the industry and a willingness to mentor integrators and dealers seeking growth in their businesses.

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