How Stanley Security Won the 2021 SAMMY Award for Best Content Marketing
Its content marketing strategy leveraged multiple thought leadership campaigns, which resulted in STANLEY Security’s 2021 Industry Trends Report.
One of the most critical components of STANLEY Security’s 2020 marketing strategy was a comprehensive content marketing plan that could flex with the evolving environment, serve organizations in their time of need and drive organic lead generation.
Centered around the customer, the content marketing strategy was fueled by several thought leadership campaigns, which culminated in the development and launch of STANLEY Security’s 2021 Industry Trends Report.
Available as a digital PDF, the report features STANLEY’s updated and modern branding, with original photography taking center stage. Nearly every image used in the report was an original photograph, all of which feature a diverse workforce representative of the diverse security consumers the integrator serves.
“The report includes exclusive survey data of more than 2,400 business decision-makers across the globe, as well as insights from global security leaders across STANLEY,” says Laura Rose, global marketing director. “The report in its entirety paints a picture of the state of the industry, and what organizations need to know to prepare for the future.”
The executive summary by Global President of Electronic Security Matthew Kushner and the 10 trends featured in the report are packed with insights that provide readers with both a high-level overview of changes on the horizon, as well as a veritable checklist of what to consider when evaluating their security program.
The report includes insights from STANLEY Security leaders based in Denmark, Finland, France, Netherlands, Norway, Sweden, United Kingdom and United States.
The report was available to download via a landing page that included an overview of the report, as well as an excerpt from the executive summary. The integrator shared the link to download the report on social media and designed custom graphics that reflected the overall style and design of the report.
In addition, the report was emailed to end customers and prospects, with the opportunity to register for a free webinar for organizations to learn more about the security trends, challenges and opportunities ahead.
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About the Author
Rodney Bosch, Senior Editor
Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.
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