Telemarketers Must Show Up on Caller Ids

WASHINGTON — A new regulation of the Federal Trade Commission’s (FTC) do- not-call list that began Jan. 29 requires telemarketers to have themselves identified on caller IDs.

Under the new FTC rules, the name displayed by caller ID must either be the company trying to make a sale or the firm making the call. The display must also include a phone number that consumers can call during regular business hours.  The change was part of the rules that created the do-not-call registry, which consumers can use to block certain telemarketers from calling.

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