Sales & Marketing

Sales & Marketing News

Read: ADT’S New CMO Brings Consumer Marketing Experience From Kellog, McDonald’s

ADT’S New CMO Brings Consumer Marketing Experience From Kellog, McDonald’s

DeLu Jackson will lead marketing during a period of significant company transformation, facilitating partnerships such as ADT | Google.

In-depth

Read: Why Thermal Imaging Trends Are Looking Up

Why Thermal Imaging Trends Are Looking Up

Once primarily focused on military and critical infrastructure installations, the thermal camera market is far more expansive these days. Industry authorities explain where opportunity lies.

Products News

Read: WeSuite Adds ‘Sales Intelligence’ to Contact-to-Contract Sales Management Software

WeSuite Adds ‘Sales Intelligence’ to Contact-to-Contract Sales Management Software

The new Sales Intelligence module auto-generates a variety of easy-to-digest charts and graphs that reveal trends, areas of success and sectors that are underperforming.

All Sales & Marketing Content

Read: Keeping Open Lines of Communication, the LOUD Way

Keeping Open Lines of Communication, the LOUD Way

LOUD Security, an SSI 2021 Installer of the Year runner-up, credits a close connection to community for its successes.

Read: B Safe Security Underscores Service to Overachieve With Clientele

B Safe Security Underscores Service to Overachieve With Clientele

B Safe received SSI 2021 Installer of the Year runner-up recognition in part for its lasting attention to customer service.

Read: How Stanley Security Won the 2021 SAMMY Award for Best Overall Marketing Program (Large Company)

How Stanley Security Won the 2021 SAMMY Award for Best Overall Marketing Program (Large Company)

In 2021, the company shifted its initial product-centric marketing strategy to a solutions-based approach due to the pandemic.

Read: How ADT Commercial Won the 2021 SAMMY Award for Best Promotional Giveaway

How ADT Commercial Won the 2021 SAMMY Award for Best Promotional Giveaway

ADT Commercial’s Krazy Cube could be flipped and turned to display the company’s guiding principles messaging in a variety of different combinations.

Read: How ADT Commercial Won the 2021 SAMMY Award for Best Promo Video

How ADT Commercial Won the 2021 SAMMY Award for Best Promo Video

ADT Commercial created an employee tribute video to provide reassurance during the challenging times presented by COVID-19.

Read: How B Safe Won the 2021 SAMMY Award for Best Overall Marketing Program (Small to Midsize Company)

How B Safe Won the 2021 SAMMY Award for Best Overall Marketing Program (Small to Midsize Company)

Innovations such as virtual assistant B Safe Bobby, optimized SEO and a moving program helped B Safe not just survive the pandemic, but thrive.

Read: How ADT Commercial Won the 2021 SAMMY Award for Best Display Advertisement

How ADT Commercial Won the 2021 SAMMY Award for Best Display Advertisement

ADT Commercial found its advertising featuring thought leadership to be more effective than those that were not tied to its online resource center.

Read: How His Security Won the 2021 SAMMY Award for Best Community Outreach Program

How His Security Won the 2021 SAMMY Award for Best Community Outreach Program

His Security & Technology Co-Owner Scott Brockamp raised more than $50,000 for his local American Cancer Society.

Read: AlarmQuest Acquires 360 Security & Sound to Bolster Winston-Salem, N.C. Service

AlarmQuest Acquires 360 Security & Sound to Bolster Winston-Salem, N.C. Service

This acquisition marks the second deal of the year for AlarmQuest following its purchase of Metrolina Alarms in April.

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