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Sales & Marketing

Sales & Marketing News

Read: Guardian Protection Services Inks Sponsorship Agreement With Pittsburgh Steelers

Guardian Protection Services Inks Sponsorship Agreement With Pittsburgh Steelers

Guardian branding opportunities include digital displays throughout Heinz Field, advertising on the Steelers’ radio network, messaging on the team’s social media networks and more.

In-depth

Read: 2018 SAMMY Award Winners Demonstrate Best Marketing Practices

2018 SAMMY Award Winners Demonstrate Best Marketing Practices

Winners of SSI’s 23rd Sales & Marketing Awards (SAMMYs) are profiled, offering an abundance of ideas for today’s security companies to emulate — and reap the bottom-line rewards in the process.

Products News

Read: D-Tools Gains CRM Capabilities via Salesforce Integration

D-Tools Gains CRM Capabilities via Salesforce Integration

D-Tools says the Salesforce integration can help streamline operations, standardize processes and improve operating efficiencies.

All Sales & Marketing Content

Read: Security Manufacturing Rep and A/V Marketing Firm Announce Strategic Alliance

Security Manufacturing Rep and A/V Marketing Firm Announce Strategic Alliance

XtraSales and On the Road Marketing have partnered in response to the increasing convergence of the physical security and professional A/V industries.

Read: How You Can Give That Little Extra to Your Customer and Win the Contract

How You Can Give That Little Extra to Your Customer and Win the Contract

Oftentimes it’s those little extra things you do during a sales presentation that can make all the difference to the end customer.

Read: What You Can and Can’t Do When Raising Alarm Monitoring Rates

What You Can and Can’t Do When Raising Alarm Monitoring Rates

Legal expert Ken Kirschenbaum explains how to raise monitored account rates the right way.

Read: Case of the Missing Yard Signs: Brinks Makes Good on Technician’s Disregard

Case of the Missing Yard Signs: Brinks Makes Good on Technician’s Disregard

A technician for a Brinks authorized dealer inexplicably jettisons a pair of yard signs at a customer’s residence, but all’s well that ends well.

Read: Central Security Group Rebrands as Alert 360

Central Security Group Rebrands as Alert 360

The company says the modernized Alert 360 name better represents who it is and its lineup of smart security and automation offerings.

Read: ABCO Security Reveals Brand Refresh

ABCO Security Reveals Brand Refresh

ABCO’s brand refresh includes a top-to-bottom redesign of the company’s website, vehicles, graphics, communication and correspondence.

Read: How to Generate Serious RMR From IoT Devices

How to Generate Serious RMR From IoT Devices

An IoT expert explains how you can gain recurring revenue from using automated firmware with any device on the network.

Read: Tim Whall: Transforming Your Business from Good to Great

Tim Whall: Transforming Your Business from Good to Great

What does it take for a security business to grow and thrive in today’s environment? Tim Whall, CEO of ADT Security Services, recently shared techniques that he has learned in his 40 years in the business.

Read: DICE Sister Company Venture6 Studio, a Marketing Firm, Launches New Website

DICE Sister Company Venture6 Studio, a Marketing Firm, Launches New Website

Venture6 Studio staffs a team of videographers, designers, writers and editors to offer clientele a comprehensive range of creative design services.

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