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Sales & Marketing

Sales & Marketing News

Read: Vivint Doles Out $1.4M for Violating Alarm Company Act

Vivint Doles Out $1.4M for Violating Alarm Company Act

Vivint agreed to pay a total of $1.4 million to settle a case involving instances of elderly and/or incapacitated consumers signing contracts.

In-depth

Read: How to Boost Sales and RMR With Smart Home Services

How to Boost Sales and RMR With Smart Home Services

Three experts reveal how embracing the latest trends and technology from the front porch to garage can drive more sales and RMR.

Products News

Read: D-Tools Gains CRM Capabilities via Salesforce Integration

D-Tools Gains CRM Capabilities via Salesforce Integration

D-Tools says the Salesforce integration can help streamline operations, standardize processes and improve operating efficiencies.

All Sales & Marketing Content

Read: Adapt, Change and Win! Evolution of the Security Dealer

Adapt, Change and Win! Evolution of the Security Dealer

This whitepaper was prepared to help security dealers cope with the shift, which has moved to putting the customer – your customer and prospects – in charge of the “selling” process.  

Read: ADT Made Its Super Bowl Debut Highlighting ‘Real Protection’

ADT Made Its Super Bowl Debut Highlighting ‘Real Protection’

ADT’s first-ever Super Bowl commercial featured HGTV’s Property Brothers calling attention to the company’s home automation and security features.

Read: CPI Security Super Bowl Commercial Gives Thanks to First Responders

CPI Security Super Bowl Commercial Gives Thanks to First Responders

CPI Founder/CEO Ken Gill is joined by Carolina Panthers linebacker Luke Kuechly and head coach Ron Rivera to express appreciation.

Read: SAMMY Awards Entry Deadline Extended to Jan. 30

SAMMY Awards Entry Deadline Extended to Jan. 30

The SAMMYs is a sales and marketing awards program free and open to all professional installing security dealers and integrators.

Read: A SAMMYs Look Back, and Look Forward to Your 2019 Entry

A SAMMYs Look Back, and Look Forward to Your 2019 Entry

Here’s a retrospective image gallery featuring a handful of past SAMMY-winning entries to inspire your participation in the 2019 program.

Read: What to Know About the Difference Between Sales and Marketing

What to Know About the Difference Between Sales and Marketing

Qualified sales leads do not fall from the sky. You or someone in your sales organization must generate them. Here are insights to do just that.

Read: Year in Review: Revisiting Favorite SSI Columnist Contributions

Year in Review: Revisiting Favorite SSI Columnist Contributions

SSI Senior Editor Rodney Bosch serves up a list of articles to revisit, culled from an impressive body of work by SSI business and technical writers.

Read: How to Get Hyperlocal With Nextdoor.com, Other Neighborhood Networks

How to Get Hyperlocal With Nextdoor.com, Other Neighborhood Networks

Security dealers should consider Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.

Read: Why You Should Exploit the Value in Existing Customers

Why You Should Exploit the Value in Existing Customers

Don’t rest on your laurels after you acquire a new customer. Instead, remember the three “R’s”: revisit, remind and reinvest in your customers.

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