Sales & Marketing

Sales & Marketing News

Read: Brinks Home Security Will Leverage AI to Drive Customer Experience

Brinks Home Security Will Leverage AI to Drive Customer Experience

A partnership with startup OfferFit aims to unlock new insights into customer journey mapping with an AI-enabled, self-learning platform.

In-depth

Read: Why Thermal Imaging Trends Are Looking Up

Why Thermal Imaging Trends Are Looking Up

Once primarily focused on military and critical infrastructure installations, the thermal camera market is far more expansive these days. Industry authorities explain where opportunity lies.

Products News

Read: WeSuite Adds ‘Sales Intelligence’ to Contact-to-Contract Sales Management Software

WeSuite Adds ‘Sales Intelligence’ to Contact-to-Contract Sales Management Software

The new Sales Intelligence module auto-generates a variety of easy-to-digest charts and graphs that reveal trends, areas of success and sectors that are underperforming.

All Sales & Marketing Content

Read: Schlage Refreshes Branding With New Tagline, Visual Elements

Schlage Refreshes Branding With New Tagline, Visual Elements

The new branding is said to build upon the equity of Schlage’s identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements.

Read: Executive Interview: Mad Dog Barks Up the RMR Tree

Executive Interview: Mad Dog Barks Up the RMR Tree

In this edition of the Security Speaking podcast, execs from Mad Dog Security dish on the company’s growth, how it blends total tech solutions, its unique recruiting strategies and much more.

Read: Identiv Appoints Leigh Dow to New Role of Vice President of Marketing

Identiv Appoints Leigh Dow to New Role of Vice President of Marketing

Dow previously held senior-level global marketing positions with Honeywell and Intel, and most recently was CEO of her own marketing agency.

Read: Camden Door Controls Virtual Booth Offers Augmented Video Reality

Camden Door Controls Virtual Booth Offers Augmented Video Reality

“This launch is indicative of our ongoing commitment to provide our customers with the highest level of service,” says Camden’s David Price.

Read: NMC Goes Live With Redesigned Website to Amplify User Experience

NMC Goes Live With Redesigned Website to Amplify User Experience

National Monitoring Center says its new website is designed to be a comprehensive online tool for security dealers and systems integrators.

Read: SAMMY Awards Entry Extension! Submissions Now Due Jan. 22

SAMMY Awards Entry Extension! Submissions Now Due Jan. 22

The SAMMYs is a sales and marketing awards program free and open to all professional installing security dealers and integrators.

Read: New Alula Tools Help Dealers Finance, Scale and Market Their Business

New Alula Tools Help Dealers Finance, Scale and Market Their Business

Alula is also introducing special promotions to offer another way for dealers to earn Pro Points that can be used to offset marketing expenses.

Read: Guardian Protection Promotes Sales Duo

Guardian Protection Promotes Sales Duo

April Maloney has been appointed to the new role of vice president – dealer and inside sales, while Kevin Santelli has been promoted to the role of director – builder sales.

Read: Big Idea of the Month: Utilize Happy Customers as ‘Centers of Influence’

Big Idea of the Month: Utilize Happy Customers as ‘Centers of Influence’

Here’s why existing customers can help you sell security and home automation easier than talking to strangers.

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