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Sales & Marketing

Sales & Marketing News

Read: D-Tools Gains CRM Capabilities via Salesforce Integration

D-Tools Gains CRM Capabilities via Salesforce Integration

D-Tools says the Salesforce integration can help streamline operations, standardize processes and improve operating efficiencies.

In-depth

Read: 2018 SAMMY Award Winners Demonstrate Best Marketing Practices

2018 SAMMY Award Winners Demonstrate Best Marketing Practices

Winners of SSI’s 23rd Sales & Marketing Awards (SAMMYs) are profiled, offering an abundance of ideas for today’s security companies to emulate — and reap the bottom-line rewards in the process.

Products News

Read: Book Review: Great Minds Think Alike

Book Review: Great Minds Think Alike

Ron Davis’ “Greatest Ideas of the Alarm Industry’s Greatest Thinkers” reveals 90 pieces of actionable business advice for alarm dealers and security integrators.

All Sales & Marketing Content

Read: Preparing Your Workforce for the Future

Preparing Your Workforce for the Future

Join us for a free webinar as Pam Petrow, President & CEO of  Vector Security, Inc., discusses how to prepare your workforce for the future.

Read: NHL Teams Name Vector Official Security Partner

NHL Teams Name Vector Official Security Partner

As the official security partner of the Carolina Hurricanes and Columbus Blue Jackets, Vector Security will receive a number of promotional benefits.

Read: Home Alarm Sales Account for Major Source of Consumer Complaints, Says CFA

Home Alarm Sales Account for Major Source of Consumer Complaints, Says CFA

Consumer Federation of America released its annual Consumer Complaint Survey Report for 2017, which found that alarm system sales are raising concerns.

Read: Vector Security Retail Outlet Lets Consumers Test Drive Smart Home Gear

Vector Security Retail Outlet Lets Consumers Test Drive Smart Home Gear

The 2,300-square-foot store provides customers the ability to demo and experience the protection and convenience of security and smart home solutions.

Read: Why You Should Align With a Well-Known Brand

Why You Should Align With a Well-Known Brand

Russ “The Alarm Professor” VanDevanter shares why he thinks techs should become a subcontractor or dealer for the big companies.

Read: Convicted Texas Door Knocker Gets 1-Year Jail Term, Fined $4K

Convicted Texas Door Knocker Gets 1-Year Jail Term, Fined $4K

In his Alarm Exchange newsletter, Ken Kirschenbaum examines the case of an alarm salesman who lost an appeal to overturn his conviction for shady sales practices.

Read: Webcast to Instruct Security Dealers on Door-to-Sales Best Practices

Webcast to Instruct Security Dealers on Door-to-Sales Best Practices

SSI Senior Editor Rodney Bosch will moderate the session and be joined by two business development leaders from the Brinks Home Security Authorized Dealer Network.

Read: Must-Have Skills to Help Your Sales Team Succeed

Must-Have Skills to Help Your Sales Team Succeed

Building an effective sales team can be very challenging. Not only do you need to find individuals who are good at closing a deal, but you also need to make sure that they represent your company in a positive light and can work well with colleagues. Wouldn’t you like some expert tips on how to accomplish all of this?

Read: Is Your Sales Culture Overdue for a Tune-up?

Is Your Sales Culture Overdue for a Tune-up?

Security consultant Paul Boucherle shares how to perform an assessment of your sales culture, key relationships, skill-building needs and more.

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