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Sales & Marketing

Sales & Marketing News

Read: How to Plug Into the Power of Vertical Niche Marketing

How to Plug Into the Power of Vertical Niche Marketing

Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.

In-depth

Read: 5 Crucial Steps to Securing an Access Control Sale

5 Crucial Steps to Securing an Access Control Sale

Most end-user decisions are budget-driven, so it’s critical integrators can demonstrate a reliable return on investment to secure an access control sale.

Products News

Read: Book Review: Great Minds Think Alike

Book Review: Great Minds Think Alike

Ron Davis’ “Greatest Ideas of the Alarm Industry’s Greatest Thinkers” reveals 90 pieces of actionable business advice for alarm dealers and security integrators.

All Sales & Marketing Content

Read: Don’t Let Service Reps Ruin Your Reputation

Don’t Let Service Reps Ruin Your Reputation

First impressions are everything. Here’s how to avoid being called out — and potentially losing business — for poor customer service.

Read: How Per Mar Won the 2018 SAMMY Award for Best Website Design

How Per Mar Won the 2018 SAMMY Award for Best Website Design

Per Mar Security Services increased its leads by building a new website that utilizes responsive web design and SEO best practices.

Read: How Stanley Won the 2018 SAMMY Award for Best Social Media Campaign

How Stanley Won the 2018 SAMMY Award for Best Social Media Campaign

Stanley Security utilizes LinkedIn as the company’s primary social media platform for its B2B-focused business, but also focuses on Twitter and Facebook.

Read: How Bates Security Won the 2018 SAMMY Award for Best Display Advertising

How Bates Security Won the 2018 SAMMY Award for Best Display Advertising

The goal of Bates’ campaign was to attract competitors’ customers who may be experiencing service disruption due to the 2G Sunset.

Read: How Stanley Won the 2018 SAMMY Award for Best Sales Brochure

How Stanley Won the 2018 SAMMY Award for Best Sales Brochure

The collateral includes a general educational brochure designed to discuss the need for alarm verification, rather than promoting a specific solution.

Read: How Silent Guard Won the 2018 SAMMY Award for Best Vehicle Graphics Design

How Silent Guard Won the 2018 SAMMY Award for Best Vehicle Graphics Design

The friendly faces of Silent Guard President/CEO Dwight Sears and wife Barbara adorn the vehicles, leaving a lasting impression and earning them a 2018 SAMMY.

Read: Expert Tips for Building a Successful Security Integration Company

Expert Tips for Building a Successful Security Integration Company

Starting your own business is full of both challenges and opportunities. Wouldn’t it be nice to have an experienced partner to show you the ropes?

Read: How Acadian Won the 2018 SAMMY Award for Best Content Marketing

How Acadian Won the 2018 SAMMY Award for Best Content Marketing

Acadian Total Security won its SAMMY by creating a newsletter that focuses on educating customers about new products, technologies and trends.

Read: How Stanley Won the 2018 SAMMY Award for Best Overall Integrated Marketing Program

How Stanley Won the 2018 SAMMY Award for Best Overall Integrated Marketing Program

For the second year in a row, Stanley Security brought home the Best Overall Integrated Marketing Program trophy for employing various platforms to convey individualized messaging to specific market niches.

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