Sales & Marketing

Read: How B Safe Security Takes the Initiative to Stay on Top

How B Safe Security Takes the Initiative to Stay on Top

B Safe’s multipronged business initiative strategy helped earn the company an SSI 2020 Installer of the Year runner-up honor.

Read: Marketing Tips for Security Dealers: Building Awareness Through Social Media

Marketing Tips for Security Dealers: Building Awareness Through Social Media

Security dealers and integrators don’t need to be on ALL the social media channels, you just need to know how to use the ones you do.

Read: Marketing Tips for Security Dealers: Understanding the Marketing Funnel

Marketing Tips for Security Dealers: Understanding the Marketing Funnel

Security pros can apply marketing know-how to guide prospects through the awareness and evaluation phases to the point of making a purchase.

Read: Profiling the Spectacular Winners of the 2020 SAMMY Awards

Profiling the Spectacular Winners of the 2020 SAMMY Awards

Winning sales and marketing best practices developed by security dealers and integrators highlight the 25th Annual SAMMY Awards.

Read: How Guardian Protection Won the 2020 SAMMY Award for Best Promo Video

How Guardian Protection Won the 2020 SAMMY Award for Best Promo Video

Guardian crafted a promotional video that raises awareness of the life-or-death importance of having monitored fire protection.

Read: How LOUD Security Won the 2020 SAMMY Award for Best Social Media Campaign

How LOUD Security Won the 2020 SAMMY Award for Best Social Media Campaign

In one campaign, LOUD Security Systems devised a series of whimsical, meme-like images for Instagram that are anchored by the company’s messaging.

Read: Marketing Tips for Security Dealers: Stand Out From the Crowd

Marketing Tips for Security Dealers: Stand Out From the Crowd

When you’re talking to a new prospect, how do you quickly convince them to select your security company rather than the competition?

Read: How Acadian Won the 2020 SAMMY Award for Best Display Advertisement

How Acadian Won the 2020 SAMMY Award for Best Display Advertisement

Acadian Total Security found that utilizing images of family, pets and babies resulted in well-performing ads on social media.

Read: How Invision Security Won the 2020 SAMMY Award for Best Vehicle Graphics Design

How Invision Security Won the 2020 SAMMY Award for Best Vehicle Graphics Design

Pennsylvania-based Invision Security Group’s bold, predominantly pink color theme makes the company’s vehicles stand out.

Read: Married … With Locks: Why No Piece of Data Is Too Small When Selling

Married … With Locks: Why No Piece of Data Is Too Small When Selling

A new survey revealing the the percentage of connected electronic locks purchased by marital status may seem esoteric at first, but it can help a dealer when it comes time to sell.

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