A Great Example Why Selling Environmental Monitoring Is Essential

Although I have touched on the following subject before in my “Monitoring Matters” column, a recent experience has compelled me to bring it up again in this blog. Simply stated, it is essential to your customers well being and consequently your revenue stream to sell environmental monitoring to all client types!

Why might you ask am I stressing this to such an extent? Well, here’s why: My home was unoccupied during this past Thanksgiving holiday. Prior to leaving for the four-day weekend, I lowered the thermostats to what I thought was an acceptable in order to keep water in the pipes from freezing and avoid subsequent damage.

All seemed to be fine for the first few days, until I received a call and an SMS text message at about 6 a.m. on Sunday. I was alerted that one of my three freeze detectors was activated. You can imagine my concern; throughout all my travel during the past seven years these detectors have never activated. While I did take comfort in knowing that none of the three water detectors triggered, nevertheless I was very concerned since I was too far away to get to my home.

After calling several friends and neighbors, I finally found one who stayed in town for Thanksgiving. They went to my home and raised the two thermostats, which brought the temperature up to a level in time to avoid any damage. This is a perfect example of an experience any home or business can suffer. Each of my three freeze and water detectors are invaluable. I have them placed by the hot water heater in the basement, near the well pump and water softener, and in the crawl space under the master bathroom (which is the one that triggered this past weekend).

When I shared this experience with friends, their reactions were surprising to me. Just about everyone was in amazement that this technology and communications were available. I am shocked because it is so fundamental and yet none of them was privy to it even though most of them have security systems.

I guess you know the moral of this story. What I don’t know is why security dealers are not selling more of these services.

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About the Author

Peter Giacalone

Peter Giacalone is President of Giacalone Associates, an independent security consulting firm.

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