How Combining Physical, Cybersecurity Can Drive Business to New Markets
By deploying new products that meet modern needs, the security industry can work toward relieving concerns and pushing the boundaries of AI technology to better serve various verticals.
The expectational advances in processing speeds powered by an ability to use software-as-a-service (SaaS)-based systems have accelerated the general acceptance of new technologies in several verticals.
For example, the healthcare industry is working to reap significant benefits from artificial intelligence (AI), whether it’s for a new drug discovery or early cancer detection.
However, the physical security industry has only recently been open to implementing these latest technologies, primarily because of the skepticism attached to them and the chances of failure. Due to the increasing number of benefits of utilizing this technology, perception around AI is continuing to change.
As we enter a new phase of security — where newer and stronger players are entering this market — it is incumbent on the current players to utilize their knowledge and expertise to strive for new technology advancements.
By deploying new products that meet modern needs, we work toward relieving concerns and pushing the boundaries of AI technology to better serve those around the world.
Let’s Get Physical, Cyber Security Together
Today, there is an increased focus on developing technology systems that can think and act by themselves. These systems would not only help from an operational efficiency standpoint, but also in revolutionizing the products and solutions that come to market.
Over the past few years, we have seen an influx of Internet of Things (IoT)-enabled devices capable of providing data that can be used to provide additional products and services along with an enhanced customer experience.
Effectively leveraging analytics, which has become a more common practice — with technologies like AI — will only propel this industry in providing a future that has only been dreamed about.
Moving forward, more products influenced by technologies like AI, robotic process automation (RPA), blockchain and others will help define how this industry evolves. The goal, at least in the short run, would be to make these technologies work collaboratively with physical and cyber security.
By keeping in mind that protecting customers’ needs and assets is never ending, combining all these technologies would allow for end-to-end protection. We need to continuously think about what additional services and solutions can be provided to help customers during life-threatening incidents.
While some companies have expertise in one area, such as cybersecurity, and others are more comfortable with physical security like video surveillance and access control, we should see a convergence of capabilities as new and more definitive products are being designed with such technologies.
Customers Benefit From Richer Insights
To get to a point where all these technologies, including AI, can work in tandem, a vision needs to be established of where we want to be in the next five to seven years.
The vision of not only expanding physical and cybersecurity capabilities, but also to fulfill customer needs during the many types of emergencies they may face.
Be it related to healthcare, retail, school safety or others, the vision of providing greater insights to our customers about their habits and their risks can help predict an emergency before it happens. This means that security professionals will need to be a form of a healthcare provider, an insurance company and much more.
And to reach a point where that maximizes all technologies, we first need to develop and provide reliable products that don’t create a high rate of false alarms, gives the power back into the hands of customers, and reduces stress by providing exceptional customer service for their needs.
After these products — software, cameras, etc. — are working at their highest performance, we can then consider collaborating with advanced technology to build bigger better products and solutions that include drones, AI, robots and facial recognition for faster law enforcement response systems and spatial location capabilities.
More and more the security industry is crossing over into different verticals and providing value-added services. We can leverage these capabilities and help expand our market portfolio to assist other verticals and customers in need.
Over the next few years, as AI becomes more common in the marketplace, investing in these technologies is advised in order to leverage them and enter markets that used to be beyond reach.
We are only getting started in this exciting age and there is a lot of opportunity to explore and expand and make this world a secure and better place.
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