How SSI Hall of Famers Can Help Guide Your Business to Greater Heights

Get free professional guidance and mentorship directly from some of the most successful leaders in the electronic security industry.

How SSI Hall of Famers Can Help Guide Your Business to Greater Heights

What if you could receive professional guidance and mentorship directly from some of the most successful leaders the electronic security industry has ever seen? How valuable would that be? Hard to place a price on something like that … and yet it is FREE.

That is the mission behind this year’s introduction of Security Sales & Integration’s Business Leadership Webinar Series featuring members of the SSI Industry Hall of Fame.

Since its launch in 2004 with the selection of 25 (to commemorate SSI’s 25th anniversary) all-time electronic security industry greats, the Hall has come to represent the highest commendation for going above and beyond in professionalism, conduct and achievement.

The SSI Industry Hall of Fame now numbers nearly 100 members, many of whom continue to advance their already impressive careers and legacies. The magnanimous individuals taking part in the webinar series fall into that category.

They have my gratitude for participating and I am honored to host the presentations. Each session distills that Hall of Famer’s lifetime of lessons learned, expertise and personal experiences into an hour-long dive into critical security business operations.

This year’s lineup is the equivalent of fielding an NFL team composed of the starting Pro Bowl roster. It includes …

  • Bill Bozeman
  • Tony Byerly
  • Ron Davis
  • Richard Ginsburg
  • John Jennings
  • Joe Nuccio
  • Pam Petrow
  • Tim Whall

Can you imagine having those guys as your board of directors or consultants? Some of you may have already seen one or more of these sessions since as of this writing all but the year’s final installment have taken place as live events.

The fantastic news for everyone is that both first-time and repeat viewers can easily access all of them whenever they so desire, on demand here (note, you will have to scroll through other non-Hall of Fame content there).

Getting back to the amazing things these leaders are continuing to accomplish, Ginsburg just may top anything he has done previously in his present role as President and CEO of the November issue’s cover story — Alert 360 (read here).

Having changed its name from Central Security Group (CSG) in September, the large residential-centric installation and monitoring company has especially stepped up its game since Ginsburg’s arrival in 2014.

“We believe Alert 360 is an exciting company to watch,” he told me. “We’re one that’s been a quiet, focused contender for the past few years, but we have a full-service platform that makes us a formidable competitor. There’s a really passionate and talented team of people throughout the whole organization. They’ve embraced this new era of service and technology our customers require. When you put it all together, you have this 360° path that will keep us on a steady growth curve. Our recent branding, awards and recognition, five acquisitions the past year, it’s all just the beginning for this company.”

I urge you to check out Ginsburg’s Hall of Fame presentation, “You Are Not Only Selling Burglar Alarms Anymore: Competing in a New World of Consumer Technology.”

Although it is vital viewing and there are no true shortcuts, to further whet your appetite here is the CliffsNotes version of what you will learn:

  • Capital is critical; discover the three ways to secure it
  • Be prepared to show the difference between your company and new players in the space
  • If you want to change or modify your company’s business model — plan, plan, plan
  • Your best customer is a current customer and a source of inexpensive new business
  • Support vendors that support your company and its model
  • Invest in your company’s employees

Security company owners and managers not taking these points to heart, according to Ginsburg, may see their firms rolled up as part of what he sees as an accelerating consolidation trend.

“You have older, more traditional companies that are faced with this environment where just selling basic security won’t cut it,” he told me. “They need to either become a dealer of someone, or invest a significant amount of money into training, marketing and back office. Or they could sell their business. I think that you’ll see that, mainly because of the technology shift going on.”

Keep an eye out for new SSI Industry Hall of Fame Business Leadership Webinar Series presenters and topics for 2019.

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About the Author


Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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