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6 Steps to Surviving as a Security Firm in the Smart Home Age

Richard Ginsburg has grown Central Security Group from a basic burglar alarm company to the 8th-largest residential security and home automation company in the United States. Discover his keys to success and how they can help your business expand.

Competition has grown for security firms at a rapid pace in the past 5 or 10 years with security systems being sold to DIY fans on Amazon and big box retail hardware stores.

It’s not time to throw in the towel; it’s still possible to have a viable business, as revealed in our free download, “6 Steps to Surviving as a Security Firm in the Smart Home Age.

Learn how Richard Ginsburg, CEO and president of Central Security Group, took a 43-year-old burglar alarm company and changed the company’s direction to turn it into the 8th-largest residential security and home automation company in the United States.

You’ll discover how:
• Funding is available and what you need to get a loan
• You can overcome the objections a DIY customer might present
• It’s crucial to focus on your own company, not your competitors’
• Your existing customers are the first step to success
• The right vendor can make all the difference
• Your employees are your most important asset

Expand your company and embrace the future with the tips in our free download, “6 Steps to Surviving as a Security Firm in the Smart Home Age.