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Smart Home Market Opens Doors for Security Dealers

Get the inside information you need to break into or expand into the smart home market with the annual Residential Market Report survey, conducted by Security Sales & Integration.

Smart home devices such as IP cameras and video doorbells are at security’s doorstep; for some dealers, they are already firmly within their wheelhouse. Many of these devices still have low consumer familiarity when compared to broadly diffused products such as smartphones and smart TVs. However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress.

One aspect that is important to consumers is being able to receive push notifications on a mobile device, as well as the ability to remotely control their wireless systems and devices. On the flip side, security dealers want something that is cost-effective and easy to configure and maintain.

A security system provides a great entrée that enables the sale of smart home devices. Other main takeaways revealed in our free download, “Smart Home Market Opens Doors for Security Dealers” are that:

  • Households buying security systems are 2x to 2.5x as likely to adopt smart home devices
  • Face-to-face selling of security systems provides the opportunity to introduce smart home devices
  • Broadbrand householders with a security system are more likely to buy smart home devices than broadband homes without a security system

Especially important, the report contains the key benefits buyers say they’re looking for so you’ll already be equipped with the knowledge you need to help you make that sale.

Get the inside information you need to break into or expand into the smart home market with the annual Residential Market Report survey, conducted by Security Sales & Integration.

Download your copy today