Research Finds 40% of Apple Users Unlikely to Use Facial Recognition

Contactless payment users in the U.S. and U.K. show clear preference for fingerprint authentication and voice recognition, according to Juniper Research.

BASINGSTOKE, England — A new survey conducted by Juniper Research has found that more than 40% of Apple iOS users in the United States consider themselves unlikely to use facial recognition as a payment security technology.

The results indicate that a core use case for the iPhone X’s main security feature may struggle to gain traction among consumers, according to the research firm, based here.

Contactless payment users considered fingerprint sensors and voice recognition more appealing authentication methods, with 74% and 62% respectively saying they are likely to use these technologies.

Sluggish Contactless Growth for Mobile-first Markets

The survey queried 500 U.S. and 500 U.K. smartphone users about mobile banking and contactless payments. The study found:

  • Overall the number of contactless payment users grew by only 2% year-on-year in the U.S., with most deployments coming from smartphone OEMs
  • Contactless user numbers in the card-first U.K. grew by 12%

The survey also indicates that while mobile contactless payments usage will grow in both markets, existing users will fuel most of that growth.

In the U.S., 73% of OEM-Pay users (Apple Pay, Samsung Pay, Android Pay, etc.) expect to increase their usage, but only 39% of non-users expect to start using mobile contactless payments. The proportion is even lower in the U.K, with only 26% of non-users reporting that they will start to use these services.

Security Remains Significant Obstacle

The survey found that, while contactless payment non-users have less concerns overall, 32% have concerns about the security of the transactions, a far higher proportion than users (14%). Mobile banking has a similar pattern, with 30% of non-users concerned about the security of transactions, compared to 10% of users.

“Transaction security is a key barrier for mobile financial services adoption” remarked research author James Moar. “Addressing these concerns will bring many consumers to the point where they will consider using such services.”

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