3 Companies Form Brand Name to Market 5 Product Lines
Three companies with five product brands now do business as one entity. Fire King Int’l, FireKing Security Products and Image Vault are now known as FKI Security Group (effective Feb. 1) and will market and sell product brands under that name as well.
Steve Aronson, director of marketing for the new group, says making the change will better reflect the capabilities of the product lines and FKI’s expertise in security and loss prevention. Van Carlisle, president and CEO of the new group, says FKI will continue to market the FireKing brand name in the office products industry.
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